SKU: 29982708031

Kaufmann/Kauffrau für Marketingkommunikation. Lernkarten

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Description

Kaufmann/Kauffrau für Marketingkommunikation. LernkartenDiese Lernkarten bereiten Sie umfassend auf die beiden wichtigen Prfungsfcher der schriftlichen Abschlussprfung vor. Das Beste: Kapitel, die mit (ZP + AP) markiert sind, enthalten auch Fragen, die bei der Vorbereitung auf die Zwischenprfung helfen. Kapitel, die nur mit (AP) markiert sind, enthalten schwierigere Themen, die Sie erst zur Abschlussprfung knnen mssen. Basis fr die Themenauswahl sind die offiziell gltigen IHK Prfungskataloge zur Zwischen

Diese Lernkarten bereiten Sie umfassend auf die beiden wichtigen Prüfungsfächer der schriftlichen Abschlussprüfung vor. Das Beste: Kapitel, die mit (ZP + AP) markiert sind, enthalten auch Fragen, die bei der Vorbereitung auf die Zwischenprüfung helfen. Kapitel, die nur mit (AP) markiert sind, enthalten schwierigere Themen, die Sie erst zur Abschlussprüfung können müssen. Basis für die Themenauswahl sind die offiziell gültigen IHK-Prüfungskataloge zur Zwischen- und Abschlussprüfung der Kaufleute für Marketingkommunikation. Inhalt: Entwicklung von Marketing- und Kommunikationskonzepten (251 Karten) 01 - Marktbeobachtung und -analyse (ZP + AP) 02 - Zielgruppenanalyse, Konsumentenverhalten (ZP + AP) 03 - Briefing, Strategie, Markenführung (ZP + AP) 04a - Marketingmix: Product, Price, Place (ZP + AP) 04b - Marketingmix: Kommunikation (AP) 05 - Marketing-Strategien und Budget (AP) 06 - Steuern der kreativen Umsetzung (AP) 07 - Medieneinsatz planen (AP) Umsetzung und Steuerung von Marketing- und Kommunikationsmaßnahmen (233 Karten) 01 - Beschaffung und Finanzierung (ZP + AP) 02 - Qualitätssicherung und Arbeitsorganisation (ZP + AP) 03 - Erstellung von Printerzeugnissen (AP) 04 - Erstellung von audiovisuellen und Online-Medien (AP) 05 - Rechte und Lizenzen, Datenschutz und Datensicherheit (AP) 06 - Rechnungswesen und Controlling (ZP + AP) 07 - Kosten- und Leistungsrechnung (AP) Kapitel, die mit (ZP + AP) markiert sind, enthalten auch schon viele Fragen, die Ihnen bei der Vorbereitung auf die Zwischenprüfung helfen können. Kapitel, die nur mit (AP) markiert sind, enthalten schwierigere Themen, die Sie erst zur Abschlussprüfung können müssen.

EAN: 9783955328344
Farbverschnitt: Generell werden die Bücher ohne Farbverschnitt geliefert, auch wenn die Abbildungen einen Farbverschnitt zeigen.
Auflage: 4. Auflage 2024, 24004
Erscheinungsjahr: 2024
Produktform: Pergament, Blätter
Autoren: Kurz, Thomas & Müller, Patricia
Edition: REV
Auflage/Ausgabe: 4. Auflage 2024
Seitenzahl/Blattzahl: 499
Keyword: Abschlussprüfung; Kommunikationskonzepte; Kommunikationsmaßnahmen; Marketingkauffrau; Marketingkaufmann; Marketingkonzepte; Marketingmaßnahmen; Zwischenprüfung
Fachschema: Marketing / Berufsbezogenes Schulbuch~Non Books / Lernkarten
Fachkategorie: Unterricht und Didaktik: Berufsausbildung, Berufsausbildung
Bildungszweck: Für die Berufsbildung
Verlag: U-Form Verlag, u-form Verlag, Hermann Ullrich GmbH & Co KG
Länge: 156 mm
Breite: 113 mm
Höhe: 69 mm
Gewicht: 760 gr
Genre: Schule und Lernen
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SKU: 29982708031

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4.7 ★★★★★
Based on 8 reviews
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Verified Purchase
Sello
Grantham, US
★★★★★ 5
Great pillow
Size: King (Pack of 2), Color: Original White
Extremely satisfied. Comfortable. Soft but maintains support of my head and neck. Well made. High quality. Highly recommend.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 16, 2026
K
Verified Purchase
Kristen Dickinson
Whiting, US
★★★★★ 5
Firm for the Win- A pillow that provides support and value!
Size: Standard (Pack of 1), Color: Original White
If you are a firm pillow kind of person... and don't want to spend hundreds on a name brand pillow, then this one is a clear winner! Ideal for back and side sleepers, this pillow seems to adjust to your body over time- becoming more comfortable with more nights spent with it (kind of like a hotel pillow- the first night you're not sure, then you sleep like a baby when you get used to it!). My husband—an avid memory foam pillow fan—was pleasantly surprised. It took a night or two to adjust, but once he did, this cool pillow’s contours supported his neck beautifully whether he was on his back or side (especially when I nudged him to stop snoring!). This pillow seems best suited for folks who need a bit more elevation—those with broader shoulders or who prefer higher neck support. It feels solid and delivers the firm support many sleepers crave. If you lean toward soft, squishy down pillows, this may not be your match. It’s ultra-firm and structured, not plush or compressible. But if firm is your jam, this pillow punches above its price point.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 3, 2025
A
Verified Purchase
Amazon Customer
Natrona Heights, US
★★★★★ 3
Nice pillow but now really cooling
Size: King (Pack of 1), Color: Original White
So I got the king size bed not realizing how big it was. So that’s a plus if you’re looking for a large pillow. However, it was too big for me so I will be returning. I also wasn’t impressed with the cooling feature. I have a cooling pillow that truly feels cool and this isn’t it. But the memory foam part of this was excellent. It came out of the packaged and within minutes was fluffy and ready for use. Aside from the size and cooling, I’d recommend this pillow. But I get hot at night so I’d like something more cooling.
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Reviewed in the United States on April 23, 2026
E
Verified Purchase
Elizabeth Gonzalez
Chelsea, US
★★★★★ 5
Good to travel fantastic neck support
Size: Camping(Pack of 1), Color: Original White
great confort, unique material, high quality, fantastic neck support
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Reviewed in the United States on May 28, 2026
G
Verified Purchase
Great Cook
Birmingham, US
★★★★★ 1
WHAT A MISTAKE THIS WAS! EXTREMELY SOFT, OFFERING NO SUPPORT AT ALL!
Size: Camping(Pack of 1), Color: Original White, Size: Camping(Pack of 1), Color: Original White
INITIAL Impression: WHAT A MISTAKE THIS WAS! The foam is taking forever to expand, it is a gross color, it is way too soft where it has started to expand. The warranty says it ONLY applies to the original purchaser, which means you cannot give this to anyone as a gift, it would instantly lose its warranty. DO NOT USE ANY EXTERNAL HEAT SOURCE (some memory foam actually suggests putting it in a slightly warm dryer, but to do that would void the warranty.) I got this because I have severe back pain, but it doesn't look like it will ever be firm enough to offer support. It says it will take 24-48 hours to fully expand! I bought it because I need relief NOW, not in 2 days! It has a very limited warranty of only 3 years. The memory foam travel size pillows I bought on Amazon, made by MALOUF, in 2017 came with a 5 year warranty and are still useful, but do need replacing, 9 years later! Unfortunately those pillows are no longer available on Amazon. I chose this small Vaverto memory foam pillow "for camping", because it was available with next morning delivery with some other purchases I made yesterday. (Hoping to be able to use it TODAY.) And because most of the reviews were positive. It says on the crumpled paper warranty and directions, that ONE side of the pillow is for cooling, but WHICH SIDE? They don't tell you. The order "Shipped at 12:31 AM" the box was cold when it was "Delivered at 9:41 AM". The outdoor temperature had climbed to 51 degrees by then from a low last night of 47 degrees. My room is heated to a comfortable 78 degrees. But we still have a long way to go before this hunk of greenish blue, extremely squishy (I can pinch it at the most expanded area and my fingers nearly touch each other with maybe ¼” of foam separating them. NOT an encouraging sign. There are bits of foam starting to come out of the "punched holes" which appear to be slightly smaller on one side than the other, but WHICH is supposed to be the "cooling side that dissipates heat? Probably the larger holes, but they also weaken the firmness. On closer examination of the crumpled paper that came with it, it says '"TWO-SIDED COVER FOR VERSALITY" Then in a tiny diagram next to that, it says "COOLING SIDE DISSPATES BODY HEAT" with Dissipates spelled wrong! Where is this thing made? Ah.. "CHINA" on a severely crumpled tag inside the cover. It also says the cover is “70% Polyester 30% Viscose Made from Bamboo”. But the Photo shows "Bamboo" in large green letters on the cover along with "VaVerto" in much LARGER grey letters above that. The only letters on my case are the bottom part of a "b" with two "oo" next to it, in a grey-green color, extending from the side seam. NO actual WORDS at all. And the cover looks identical on both sides. Okay, it's been well over 4 hours in a very warm room, now 80 degrees with the sun pouring in, and it has mostly expanded, but I can still almost touch my fingers together when pinching the thickest part of the pillow, there is still only about ¼” of foam between my fingers. I would describe that as EXTREMELY SOFT. In the actual description of the product, on the Amazon page, if you open the "Features & Specs" it shows "Item Firmness Description - Medium" NOT what the headline says for the product: "Vaverto Small Memory Foam Bed Pillow for Camping - Compressible Medium Firm, Breathable Cover, Machine Washable, Ideal Backpacking". If I weren’t bedridden in a nursing home this would go back immediately, but it is very hard to get the staff here to help me return ANYTHING that needs to be taken to a store or kiosk. So I may just be out $22.07. FINAL Impression: WHAT A MISTAKE THIS WAS! EXTREMELY SOFT, OFFERING NO SUPPORT AT ALL! (PHOTOS ARE NOT ACCURATE to the product!!)
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Reviewed in the United States on May 8, 2026

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