SKU: 11716928285

Mktg Anal Pract Guide (V1)

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Mktg Anal Pract Guide (V1)As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike. The four volume compendium of MAPG provides an in depth look at marketing management concepts and their practical applications, equipping readers

As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.

 

The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.

 

Volume I is focused on Brand and Consumer. Part I of this volume is dedicated to understanding the concepts and methods of brand sensing and brand equity. It delves into the analytic techniques used to track and profile brand image, and explains the key components of brand equity, how to measure it, and what factors drive it. It provides readers with a comprehensive framework for measuring and understanding brand equity and the tools to pursue its growth.

 

Part II of this volume focuses on understanding consumers through qualitative and quantitative research methods, segmentation, customer satisfaction, customer value management, consumer panels, consumer analytics and big data. The volume covers the analytic tools used to extract insights from consumer transactions, which are becoming increasingly important in today's data-driven world. It also covers the use of consumer analytics and big data specifically within consumer markets.

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SKU: 11716928285

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sandra
Cuba, US
★★★★★ 4
Good quality
Color: Grey, Size: Queen
Stays frim. Great for visitors when they spend the night. Easy to store.
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Reviewed in the United States on May 16, 2026
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Susan Vergnani
Cuba, US
★★★★★ 5
Comfortable folding mattress
Color: Grey, Size: Twin
Thickness is great, very comfortable. Adult grandson uses it when he sleeps over. Would recommend it.
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Reviewed in the United States on April 8, 2026
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Seeker
Phoenix, US
★★★★★ 5
More Comfortable than an Airbed
Color: light gray, Size: cot
I purchased this 4-inch foam floor mattress for when grandchildren stay over. This is my 2nd one, since zi have 2 grandchildren. I don't have room for beds or bunk beds, but I have a space where I can store these. I slept on it myself several nights in a row when I had company and I found it to be much better than sleeping on an air bed. I purchased mattress covers and fitted sheets that fit the exact dimensions of the mattress and I am happy to be able to provide a perfect sleeping setup for my 2 grandchildren! If you have a place to store the mattress when it's folded (25 inches high, 31 inches wide, 12 inches deep) I recommend a 4-inch thick foam floor mattress over an air bed. In my home it is the perfect solution! Follow all the directions for allowing the mattress to reach its full thickness. It is vacuum packed and needs several hours (almost 2 days) to expand.
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Reviewed in the United States on January 17, 2026
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Susan Barnes
Massapequa, US
★★★★★ 1
Blow up beds are better
Color: Grey, Size: Queen
Blow up beds are better. These are barely thicker than a sleeping bag.
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Reviewed in the United States on December 9, 2025
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Richard Holman
Lexington, US
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Comfortable
Color: Grey, Size: Single
Wife uses it every day and loves it.
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Reviewed in the United States on April 17, 2026

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