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Description
Masa (Jorge Gaviria)MASA is your guide to making authentic, high quality masa from scratch and cooking with it in your home kitchen. It's time to learn the way to a perfect taco, and it all starts with the masa. Like sourdough before it, craft masa is on the brink of a global culinary movement. Jorge Gaviria's company, Masienda, has become a proxy message board at the center of the swelling masa conversation and with this cookbook he completes the story of how to create
MASA is your guide to making authentic, high-quality masa from scratch and cooking with it in your home kitchen.It's time to learn the way to a perfect taco, and it all starts with the masa. Like sourdough before it, craft masa is on the brink of a global culinary movement. Jorge Gaviria's company, Masienda, has become a proxy message board at the center of the swelling masa conversation and with this cookbook he completes the story of how to create this special building block from scratch.
Brimming with history, replicable techniques, and reflections from masa authorities, including third-generation tortillerxs and acclaimed chefs, MASA reveals the beauty and longstanding traditions behind this elemental staple. In addition to teaching how to make masa from dried corn kernel to fully realized dish, this book also shows cooks how to use masa in 50 base recipes for tortillas, pozole, tamales, and more, empowering chefs of any level to think creatively and adapt recipes confidently for their own use.
In addition, ten well-known chefs offer inventive recipes-such as tamal gnocchi, masa waffles, and shrimp and masa grits-to inspire new ways of relating to this timeless, dynamic food.
TORTILLAS ARE EVERYWHERE: For years now, tortillas, the most common masa application, have outpaced the consumption of hamburger buns in the United States, and their companion condiment, salsa, has outsold ketchup as the nation's leading condiment.
ENDLESS DINNER INSPIRATION: This book features a wide range of recipes from the traditional basics—Tortillas, Pupusas, and Arepas—to the inventive, like Blue Masa Sourdough Bread, Tamal Gnocchi, and Shrimp and Masa Grits.
THE MASTER ON MASA: Jorge Gaviria is the founder of Masienda, a resource and supplier of high-quality masa and masa products. Jorge Gaviria wrote MASA after successfully working through tens of thousands of inquiries from home cooks on everything from the best equipment to ideal cooking temperatures to how to prevent a tortilla from falling apart during reheating.
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★★★★★ 5
Love it
Perfect for Kia forte
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Reviewed in the United States on May 7, 2026
★★★★★ 5
A must have for Kia Forte owners
For years, I’ve used phone mounts with adhesive stickers, but with the Florida heat, they would only last about a week. This car phone mount for my Kia has been a game changer—fantastic magnetic strength, super functional and a great value for the money! Super recommended.
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Reviewed in the United States on March 31, 2026
★★★★★ 5
It works great!
This mount looks good mounted on my KIA Stinger’s center vent. It allows for the vent to cool both the phone and the cabin, while not looking like it’s out of place. The mounting is secure, and I don’t worry about my phone falling while driving be cause the magnet is very strong. The vent mounting bracket looks like it belongs in the car. An inexpensive alternative to using mounts with 3M tape.
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Reviewed in the United States on January 23, 2026
★★★★★ 5
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Reviewed in the United States on March 15, 2026
★★★★★ 5
Nice Mount
Beast phone mount I have used in the past three years! Idea for a small car.
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Reviewed in the United States on February 28, 2026
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