SKU: 58406548019

True Color: The Strange and Spectacular Quest to Define Color--From Azure to Zinc Pink

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Description

True Color: The Strange and Spectacular Quest to Define Color--From Azure to Zinc PinkA kaleidoscopic journey through the secret history of hues and the story of the obsessive genius behind the definitions of colors we use today, from the beloved author of Word by Word "Wildly entertaining and bountifully informative; I couldn't have enjoyed myself more." Benjamin Dreyer, New York Times bestselling author of Dreyer's English begonia (n.): 3 s: a deep pink that is bluer, lighter, and stronger than average coral (see coral 3b), bluer

A kaleidoscopic journey through the secret history of hues--and the story of the obsessive genius behind the definitions of colors we use today, from the beloved author of Word by Word

"Wildly entertaining and bountifully informative; I couldn't have enjoyed myself more." --Benjamin Dreyer, New York Times bestselling author of Dreyer's English

begonia (n.): 3 -s: a deep pink that is bluer, lighter, and stronger than average coral (see coral 3b), bluer than fiesta, and bluer and stronger than sweet william -- called also gaiety

What could "bluer than fiesta" possibly mean? While editing dictionaries for Merriam-Webster, Kory Stamper found herself drawn again and again to the whimsical color definitions in Webster's Third New International Dictionary--especially when compared to the dry and impersonal entries that filled the rest of the volume. Stamper couldn't help but wonder: Who was the voice behind these peculiar definitions?

Meet I. H. Godlove, an erratic but brilliant up-and-coming scientist who was one of the experts Merriam-Webster hired in 1930 to help revise the dictionary to reflect a rapidly modernizing world. His fascinating life mirrors the wild and winding journey that color science, color psychology, and color production took through the twentieth century. Stamper tracks these industries as they move into the atomic age and intertwine in strange and surprising ways, spanning two world wars and involving chemical explosions, an unexpected suicide, dramatic office politics, and an extraordinary love story.

Filled with captivating facts about color words and colors themselves--did you know that the word "puke" used to refer to a fashionable shade of reddish-brown before it was associated with vomit?--and fueled by Stamper's inexhaustible curiosity, True Color will transform the way you see the world, from black-and-white to Technicolor.

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SKU: 58406548019

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4.1 ★★★★★
Based on 22 reviews
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Verified Purchase
Douglas Price
Lexington, US
★★★★★ 5
Buitfiful watch
Color: Blue Face/Silver Strap
Buitfiful watch with a good weight. The size adjuster only really works though if you unscrew it completely and just push the pins out with that. But other than that it's a buitfiful watch.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 8, 2026
J
Verified Purchase
joe
Los Angeles, US
★★★★★ 4
Nice watch, But,…..
Color: Blue Face/Silver Strap
Watch is really nice but I’m having a problem adjusting the watch band to fit my wrist.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 10, 2026
M
Verified Purchase
Margarita Garza
Natrona Heights, US
★★★★★ 5
Totally worth it!
Color: Blue Face/Silver Strap
This looks better in person. I had purchased it for my husband as he was looking for a dress watch. This is perfect! The watch is beautiful and the packaging is beautifully done. I'm beyond happy with this product and plan to buy another one in a different color for my son. Definitely go for it and buy it. It's worth it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 18, 2025
A
Verified Purchase
Amazon Customer
Waukegan, US
★★★★★ 3
Beautiful, but......
Color: White Face/Silver Strap
This watch is beautiful but.....! I bought 6 OLEVS watches for my husband and this is the only one that im mad at. Out of 6, this is the only one that I had pins strip when I tried to remove links. Very unsatisfied with the pin quality on this specific watch
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Reviewed in the United States on December 11, 2025
B
Verified Purchase
Bob Elmore
Louisville, US
★★★★★ 5
Great watch Great Great price
Color: Blue Face/Two Tone Strap
Great watch for the money.
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Reviewed in the United States on April 26, 2026

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