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Description
I Love it. What is it?The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the worlds biggest brandsNo other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonalds, Coca Cola, and even Metallica. I love it. What is it? showcases Turner Duckworths philosophies, learnings, and adventures from more than three decades of working
The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the world’s biggest brandsNo other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonald’s, Coca-Cola, and even Metallica. I love it. What is it? showcases Turner Duckworth’s philosophies, learnings, and adventures from more than three decades of working with major brands and presents the firm’s unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick.
The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more.
Features texts from leaders in the fascinating but often-hidden worlds of design and branding, including: Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonald’s); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more.
Specifications:
Format: Paperback
Size: 240 × 170 mm (9 1/2 × 6 3/4 in)
Pages: 272 pp
Illustrations: 150 illustrations
ISBN: 9781838666064
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4.6 ★★★★★
Based on 17 reviews
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Product Reviews
★★★★★ 1
I was sent an old used book instead of a new book that I ordered
Format: Paperback
I ordered a new full-price book but instead got a plastic ripped open book with an online access code missing on the inside. I could not return or ask for a replacement because of homework deadlines.
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Reviewed in the United States on September 6, 2024
★★★★★ 1
Contemporary Nursing
Format: Paperback, Format: Paperback
This item was listed as new and it isn’t new. It’s used, the reveal code has been scratched off and it is not in its original packaging.
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Reviewed in the United States on July 30, 2024
★★★★★ 5
Easy and Short Read
This book is well written and easy to understand. The content is relevant to everyone who is open minded. Worth reading.
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Reviewed in the United States on January 30, 2026
★★★★★ 5
This message is so important!
Format: Paperback
Highly recommend! Forgiveness is so important.
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Reviewed in the United States on May 30, 2026
★★★★★ 5
Basic, Profound, and Thorough
Format: Paperback
I'm a deliverance minister and walk people through forgiveness exercises on a regular basis because of the spiritual freedom that comes with forgiveness. This book is basic but very thorough and covers all the high-level points on the importance of forgiveness without getting into the weeds. Book is thin; not overwhelming to non-readers.
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Reviewed in the United States on August 3, 2025