SKU: 89544441569

Understanding Financial Statements & Financial Ratios

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Description

Understanding Financial Statements & Financial RatiosCOURSE OVERVIEW: Welcome to the Understanding Financial Statements & Financial Ratios course. This program has been designed to equip you with the foundational accounting knowledge and analytical skills needed to interpret financial statements, understand organisational financial health, and apply key financial ratios for informed decision making. You will explore the accounting equation, the structure and purpose of core financial statements, the

COURSE OVERVIEW:

Welcome to the Understanding Financial Statements & Financial Ratios course. This program has been designed to equip you with the foundational accounting knowledge and analytical skills needed to interpret financial statements, understand organisational financial health, and apply key financial ratios for informed decision-making. You will explore the accounting equation, the structure and purpose of core financial statements, the flow of financial information across reporting periods, and the meaning and application of financial ratios used to evaluate liquidity, profitability, leverage, and operational efficiency.

This course begins by examining the accounting equation and why it underpins all financial reporting. You will explore how one party’s asset is another party’s liability, how the balance sheet summarises an organisation’s financial position, and what assets, liabilities and owners’ equity represent within that framework. This section also examines multiple-period balance sheets, how they show change over time, and how shifts in financial position can signal growth, risk, or structural adjustment. You will also explore the income statement, the meaning of gross profit and cost of goods sold, and the distinction between operating income and net income as indicators of financial performance.

The next learning area focuses on retained earnings and the flow of value across financial statements. You will explore the statement of retained earnings, how it functions as a bridge between financial statements, and how dividends influence an organisation’s accumulated profits. This section also examines what retained earnings represent economically and how they reflect reinvestment, growth strategy, and long-term financial stability. You will explore the cash flow statement, how it differs from the income statement, and why cash-based analysis is essential for understanding liquidity and solvency. This section also examines the categories of cash flow and how operational, investing and financing activities shape cash movement.

A further learning area examines the meaning and purpose of financial ratios. You will explore what financial ratios are, how they convert raw financial data into interpretable insights, and why they are central to performance analysis across industries. This section examines liquidity ratios and how they reflect an organisation’s ability to meet short-term obligations, profitability ratios and how they measure financial performance, and financial leverage ratios used to evaluate debt reliance and capital structure. You will also explore the advantages and disadvantages of financial leverage and how leverage decisions affect risk, return, and long-term sustainability.

The final learning area focuses on asset turnover ratios and how they measure the efficiency with which organisations use their resources. You will explore how these ratios indicate operational effectiveness, how they vary across business models, and how they support strategic decisions regarding pricing, inventory management, and investment. This section reinforces that understanding financial statements and ratios enables individuals to interpret organisational performance, identify risks, and support sound financial planning and oversight.

By the end of this course you will be able to understand the accounting equation, interpret balance sheets and income statements, explain retained earnings and cash flow statements, analyse liquidity, profitability, leverage and asset turnover, and apply financial ratios to assess organisational performance with clarity and confidence.

LEARNING OUTCOMES:

By the end of this course, you will be able to understand:

  • The Accounting Equation
  • How your Asset is someone else’s Liability?
  • The Balance Sheet
  • What are Assets?
  • What are Liabilities?
  • What is meant by Owners’ Equity?
  • Multiple-Period Balance Sheets
  • The Income Statement
  • The Gross Profit
  • The Cost of Goods Sold
  • The Operating Income vs. Net Income
  • The Statement of Retained Earnings
  • How the statement of retained earnings functions as a bridge between Financial Statements?
  • What is meant by Dividends?
  • What Retained Earnings are?
  • The Cash Flow Statement
  • Cash Flow Statement vs. Income Statement
  • The Categories of Cash Flow
  • What is meant by Financial Ratios?
  • What Liquidity Ratios are?
  • What Profitability Ratios are?
  • What Financial Leverage Ratios are?
  • The Pros and Cons of Financial Leverage
  • What Asset Turnover Ratios are?

COURSE DURATION:

The typical duration of this course is approximately 2-3 hours to complete. Your enrolment is Valid for 12 Months. Start anytime and study at your own pace.

ASSESSMENT:

A simple 10-question true or false quiz with Unlimited Submission Attempts.

CERTIFICATION:

Upon course completion, you will receive a customised digital “Certificate of Completion”.

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SKU: 89544441569

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4.5 ★★★★★
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Product Reviews
C
Verified Purchase
CE
Port Orchard, US
★★★★★ 5
Good quality
Size: 3 Pack, Color: Optic Yellow
These are really good quality. The color is easy to see on the outdoor court, especially when the sun is bright. Definitely has good bounce to them.
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Reviewed in the United States on May 28, 2026
T
Verified Purchase
Trevor & Tiffany G
Dallas, US
★★★★★ 5
Franklin X-40 vs. Dura Fast 40 (vs. Onix)
Size: 12 Pack, Color: Optic Yellow, Size: 12 Pack, Color: Optic Yellow
Review order: Review summary (quick read) Review update (4-13-2021) Full review (long read) Summary: This review might save you a lot of time researching balls, but here's the summary if you don't want to read the full review... For 4.0+ play consider the Dura Fast 40 when preparing for certain tournaments, but expect only about 2 games per ball, which is quite annoying in my opinion... for 95% of players, definitely go with the Franklin X-40 (except when preparing for a Dura only tournament of course). If you just want the ball to last and last year after year and don't care at all about egging or quality of play consider the much softer and much slower and much bouncier Onix ball. The Onix ball is so soft that I can't recommend it for typical play, but it is actually an excellent choice when introducing new players to the game and it is often the preferred ball in 65+ play if mobility becomes a common issue because extra bounce = extra time to get there, but in my area many older players seem to play the X-40 just fine. * * * * * * * * * * * * * * * * * * * * * * * * Update: 4-13-2021: Popularity: Almost everyone in my area is playing the Franklin X-40 in every park. I finally saw a Dura in play yesterday, but it's been a long time! Outdoor tournaments in my state are now about 60% X-40 and about 40% Dura (Washington), so even in tournament play the Dura seems to be going out pretty quick. Seasonal durability of X-40: for the first year I don't think my group cracked a single X-40 (despite having a faster paced game), but using that same batch of balls this Spring, they've all been dropping like flies so now my 1 year old batch of X-40's probably isn't much more durable than brand new Dura's (very annoying to deal with those cracks). I just bought new X-40's yesterday and I'll be discarding the few X-40's that are left from last year when the new stock arrives. It will be new X-40's for me once a year from now on assuming quality doesn't slide... fresh manufacturing is apparently very important, so hopefully Franklin will keep their runs moderate, and maybe that's what Dura did wrong.(?) * * * * * * * * * * * * * * * * * * * * * * * * Full review: This review will focus largely on the physical & quality comparisons between the Franklin Outdoor X-40 pickleball and the Dura Fast 40 pickleball, but I'll also give a summary of my impressions from the mouth of experts and supplement also by my own amateur impressions and measurements. Dura hole specs: 16 drilled holes @ 0.325" & 24 drilled holes @ .264" Franklin hole specs: 40 drilled holes @ 0.288" Both balls have 40 holes with an average hole size of 0.288", but the Dura ball has a far more randomized hole pattern. I personally didn't notice any difference in spin characteristics or any notable advantage to the randomized hole pattern of the Dura. Franklin weight: 26g Dura weight: 25g Both balls are rotationally molded in one continuous piece so the seam is just as strong as the rest of the ball on either ball... the appearance of a seam is on the outside of the ball only but the visual molding mark is not actually separated in any way in the middle of the ball and the inside of the ball will likewise appear 100% seamless on either ball, so no true seam exists (both balls are true "1-piece" balls). The Dura ball has much smoother molding marks w/ no plastic flashing like the Franklin... this is primarily cosmetic but quality in this regard definitely goes to the Dura. Subjective color preference: in the shade I think the Dura "Neon" color looks better (see pic), but in typical full sun the green tint looks dingy on the Dura ball in my opinion, and I feel the Franklin "Optic Yellow" is a crisper color that's probably a little more visible. These are the only 2 ball colors I have to compare. I would prefer more dye to be used for a green ball so it still looks green in full sun because in my experience with disc golf and ball golf neon green is the most visible color and neon pink is good too... with these 2 options I'd pick the yellow... the green tint on the Dura is so subtle in full sun it ends up looking more like a dingy yellow rather than a green. A more apples to apples comparison would be Dura's yellow option but I'm pretty confident Franklin would win that contest also based on the notably higher translucency in the plastic used by Dura. Color: Franklin wins. Franklin X-40 country of origin: China Dura Fast 40 country of origin: Vietnam - - EXPERT INSPIRED IMPRESSIONS - - From what I've gathered, expect much longer play per dollar out of the Franklin and expect very little life out of the Dura. Dura's are supposed to be a little harder/better/faster, but they often only last a few games based on everything I've read and heard. For older players consider the Onix over either of these balls... softer balls bounce higher and hit slower which allows more time to get to the ball for longer rallies... the Onix seems to be the favorite for play in older aged groups. Based on expert advise from the "pickleball kitchen" youtube channel... Best performance award (fastest, hardest): Dura Fast 40 Best Value (also w/ great performance): Franklin Outdoor X-40 - - - except high level players should opt for the Dura due to tournament requirements (note: this observation may be outdated... check tournaments in your state to verify what local tournaments are still using the Dura in your area and which tournaments have switched to the X-40) Longest lasting, but soft and bouncy: Onix Note: I have not seen a single outdoor tournament publish the Onix as their ball. My personal recommendation for most players based on a lot of reviews and some research and a close look would be to skip the Dura and go straight to the Franklin X-40 until you're playing tournaments... if/when you advance to the level of playing serious tournament play I don't think it would take long to transition muscle memory and power from the Franklin outdoor ball to the Dura ball and a lot of money and annoyance can be saved w/ the Franklin over the very brittle Dura... Franklin X-40 balls don't last very long either (according to some... possibly old stock), but compared to the Dura it's a notable improvement strongly worth considering even if you're a quality buff like myself. Manufacturing quality: Dura wins Material durability: Franklin easily wins and Onix lasts much longer still if you don't mind a notably slower game (more similar to indoor) and more egging. Quality of play: Mixed... many elite players prefer the extra speed of the Dura, but I prefer the consistency of virtually everyone using the same ball and even more notably, I'd rather sacrifice just a little speed to get the higher consistency / predictability / reliability of an uncracked ball and I find it distracting to look for cracks all the time. Value (w/o sacrificing much): Franklin Despite the long read, I'm hoping this helps the reader save some time in selecting a pickleball, especially for players new to the game.
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Reviewed in the United States on August 15, 2020
L
Verified Purchase
Lux
New York, US
★★★★★ 5
Do not judge it by the color .. but by the quality of its build
Size: 12 Pack, Color: Ember
The most durable ball in South Texas heat. The bright color becomes matte after a few games, which I don’t mind. When I pull them out at local tournaments I get mixed reactions—to some not being yellow is like trying a new religion!. Most people do prefer the color that they’re used, I get that, but when I tell them it’s a fresh Franklin x40 most give em a go. Some even (sorry Trad pickleball gods) convert. When I see others bring their own I feel a level of affirmation on par with accidental cult leader getting their first members. So yeah, it’s a great performing ball in a color that pops, and a great value. I love this game
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Reviewed in the United States on May 2, 2026
R
Verified Purchase
Rob W
Louisville, US
★★★★★ 5
Better quality than the no-name brands
Size: 3 Pack, Color: Optic Yellow
I’ve played with quite a few different pickleballs over the past couple of years, including several cheaper “no-name” brands, and these Franklin X-40 balls consistently perform better for me. The biggest difference is durability. These seem to hold up much better to hard hits and regular outdoor play without cracking as quickly as many lower-cost balls I’ve tried. Even after multiple games, they maintain their shape and playability better than most bargain options. I also really like the bright optic yellow color. They’re easy to track during fast rallies and remain very visible in different lighting conditions, which makes a noticeable difference during competitive games. Performance-wise, they have a very consistent feel and bounce. There’s a reason these are used so widely in organized play and tournaments—they simply play reliably from game to game. While they may cost a little more than generic brands, I’ve actually found them to be a better value over time because they last longer and don’t need replacing nearly as often. Overall, these are my go-to outdoor pickleballs now. Durable, highly visible, and consistent on the court. Definitely worth it if you play regularly.
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Reviewed in the United States on May 28, 2026
A
Verified Purchase
Alejandro Reyes
Whiting, US
★★★★★ 5
The Indispensable Standard for Outdoor Play
Size: 12 Pack, Color: Optic Yellow
As someone who genuinely lives on the pickleball court, having reliable equipment isn't a preference—it’s a necessity. The Franklin Sports X-40 Outdoor Pickleballs are the gold standard for a reason. From the moment you serve, the flight is true, offering predictable speed and a consistent, high-bounce off the court face, making every rally feel authentic and competitive. The 40 precision-drilled holes ensure that they cut through the wind effectively, minimizing drift on those breezy days that are inevitable in outdoor play. I’ve hit these with powerful serves and vicious third-shot drops, and they maintain their shape and integrity beautifully, far outlasting many other brands I’ve tried. However, let’s be honest about the one thing every dedicated player knows: you can never, ever have enough pickleballs. Even with the durability of the X-40, balls get lost in the bushes, occasionally crack under extreme force, or are simply needed for high-volume drilling. If you’re serious about the game, stocking up on these is essential—not just because they're great, but because having a full inventory is the only way to ensure the game never stops. If you’re looking for a ball that delivers official, tournament-level performance and holds up play after play, the X-40 is the one to get.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 14, 2025

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