SKU: 94154816282

Audio-Technica AT-VM740xML Dual Moving Magnet Cartridge

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Description

Audio-Technica AT-VM740xML Dual Moving Magnet CartridgeAT VM740xML The AT VMx series brings new warmth and realism to Audio Technicas premium dual moving magnet (MM) cartridge line, delivering an expansive soundstage thats alive with musical detail. Like all our MM cartridges, this updated design closely mirrors the cutter head used to make the vinyl master. It utilizes two magnets, positioned to match the left and right channels in the stereo record groove for outstanding channel separation and extended

AT-VM740xML

The AT-VMx series brings new warmth and realism to Audio-Technica’s premium dual moving magnet (MM) cartridge line, delivering an expansive soundstage that’s alive with musical detail.

Like all our MM cartridges, this updated design closely mirrors the cutter head used to make the vinyl master. It utilizes two magnets, positioned to match the left and right channels in the stereo record groove for outstanding channel separation and extended frequency response. But the new VMx series also introduces material and design changes to further refine the sound, offering responsive playback that is especially sensitive to the dynamism of musical expression.  

All VMx cartridges feature a generator with paratoroidal coil construction: two coils per channel – one stacked behind the other – for greatly improved efficiency. A center shield plate separates the left and right channels to reduce crosstalk and maintain a clear stereo image. The copper wire used for the coils has been upgraded to PCUHD® (Pure Copper Ultra High Drawability), resulting in richer, more nuanced audio reproduction. The number of coil turns has also been slightly reduced to improve transient response, allowing the cartridge to react more quickly to signal changes for stunningly clean music with lifelike immediacy. The lightweight microlinear stylus of the AT-VM740xML allows it to trace the record groove with incredible accuracy, resulting in nuanced audio reproduction that elliptical and conical styli simply can’t match.

We’ve also added threaded inserts to the die-cast aluminum body of each VMx cartridge, making it easier to mount (just two screws required), especially to the integrated tonearms common on high-end turntables. And a new V-cut in the stylus’s flip-up protector provides quick reference of the stylus position, serving as a guide when lowering the stylus onto a record.

Features

  • AT-VMx dual moving magnet cartridge with microlinear stylus

  • Microlinear stylus tracks the record groove with incredible accuracy, providing more nuanced sound reproduction than elliptical and conical styli 

  • Paratoroidal coils improve generating efficiency for enhanced channel separation, channel balance, and transient response 

  • PCUHD (Pure Copper Ultra High Drawability) coils – and fewer coil turns – deliver highly responsive, three-dimensional sound reproduction with excellent transient response

  • Center shield plate between the left and right channels reduces crosstalk for clear stereo sound

  • Die-cast aluminum housing reduces vibrations and resonance

  • Threaded inserts make cartridge easier to mount, especially to integrated tonearms

  • V-cut in the flip-up stylus protector shows stylus position, serving as a guide for lowering the stylus onto a record

  • Aluminum tapered cantilever reduces mass near the stylus tip for quicker signal transmission

  • Compatible with any turntable headshell that accepts 1/2" cartridges

  • Compatible with most AT-VMx series replacement styli,* offering a wide choice of options for every budget and application

*Excludes mono models

Specifications

Cartridge & Stylus
Frequency Response 20 to 25,000 Hz
Channel Separation 25 dB (1 kHz)
Vertical Tracking Angle 20°
Tracking Force 1.8 to 2.2 g (2.0 g standard)
Stylus Construction Nude Microlinear
Recommended Load Impedance 47 k ohms
Coil Impedance 3.2 k ohms (1 kHz)
DC Resistance 750 ohms
Coil Inductance 480 mH (1 kHz)
Output Voltage 3.2 mV (1 kHz, 5 cm/sec.)
Output Balance 1.0 dB (1 kHz)
Cantilever Aluminum tapered pipe
Static Compliance 20 × 10-6 cm/dyne
Dynamic Compliance 7 × 10-6 cm/dyne (100 Hz)
Dimensions 29.0 mm (1.1”) × 18.3 mm (0.72”) × 17.5 mm (0.69”) (H × W × D)
Accessories Included Cartridge installation screws** (M2.6) (10.0 mm (0.39”) × 2, 8.0 mm (0.31”) × 2, 5.0 mm (0.20”) × 2), washer × 2, Non-magnetic screwdriver, Brush
Threaded Hole M2.6 × 2
Recommended Load Capacitance 150 to 250 pF
Replacement Stylus AT-VMN40xML* (sold separately)
Stylus Curvature Radius 2.2 × 0.12 mil
Type VM
Weight 8.8 g (0.31 oz)
Notes *The replacement stylus of this product is used for AT-VMx series products. In this series, we offer replacement styli with different stylus tip structures and point shapes.
**Cartridge installation screws (5.0 mm (0.20”)) x 2 are used to secure the cartridge in the box at the time of purchase. Be sure to keep and not lose these after removing the cartridge from the box.
For product improvement, the product is subject to modification without notice.
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 94154816282

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4.4 ★★★★★
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J
JM
Phoenix, US
★★★★★ 5
Strong with high rim, makes for a great disposable plate
Size: 10inch-140
I really like these paper plates because the rim is so high. It’s definitely higher than many other plates that I’ve encountered. This helps food stay on the plate, no matter who is using it. The plates are super sturdy too. I can put heavy, wet foods on it (like a can of dog food) and hold it with one hand without it buckling or collapsing. The paper is thick, which helps add to the sturdy feel. The design is super basic. They are white with a simple design adorning the rim. They look like regular paper plates you might find at the grocery store.. except these are stronger. I think they’re a great value. I love using paper plates, since I don’t have a dishwasher. I often use them for my dogs wet food. The rim is high enough to keep all of the food on the plate, despite him moving it around a bit. The plate size is great too. They’re large enough to use as a dinner plate in my household. I’m happier with thee plates than I expected to be. I’ll take a super functional plate with a plain design over a “pretty” plate that flops in half when you carry food on it. Function over aesthetics for the win.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 19, 2026
J
JArencibia
Pawtucket, US
★★★★★ 5
Great quality product!!
Size: 10inch-140
These disposable paper plates are an absolute lifesaver for family barbecues and large dinner parties. The ten-inch size is incredibly spacious, easily holding a full meal with multiple side dishes without anything spilling over the edges. I am seriously impressed by the heavy-duty construction because they stay completely sturdy even when loaded up with heavy, saucy foods. It gives me so much peace of mind knowing they are truly soak-proof and won't get soggy or bend. With a massive one hundred and forty plates in the pack, it is an amazing bulk value that lasts through several events. Cleanup is an absolute breeze since we can just toss them out, saving me from hours of standing at the kitchen sink. They are perfect for birthdays, picnics, or even just lazy weeknight dinners when I want to skip doing the dishes. Anyone searching for durable, reliable disposable tableware for their next gathering will absolutely love this set.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 31, 2026
A
Amazon Customer
Bozeman, US
★★★★★ 5
Sturdy and good quality paper plates
Size: 10inch-140, Size: 10inch-140
These 140 pack paper plates are exactly what I needed for my family party. The plates are Saturday, heavy duty and easy to handle lager portion of food without bending and leaking. I used them during a family gathering and the plates help up the salad and burger throughout serving lunch. The 10 inch size of the plates are just perfect for any occasion to serve enough food on them. Also with 140 plates I have enough to go around for several parties and I feel I still have more than enough. I like to used paper plates as the clean up afterwards is much easier also it will much more cost effective in long term.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 30, 2026
P
Product tester
Phoenix, US
★★★★★ 5
Strong and durable.
Size: 10inch-140, Size: 10inch-140
I’m very impressed by these plates. I want to start by saying I use them mostly for my home cooking but these are strong and durable enough to be used at outdoor events and other social gathering. At 10in the plates are big enough to fit the whole meal, and with growing boys it is necessary to feed them full portions for their growing bodies. The design is nice and the plates are thick, there is also a coating on them. I prefer that because I often cook with gravies and sauces and if you want the sauces and juice to remain you need a coated disposable plate. Another positive is that because you can put bigger food portions because of the size, you also need the plates to hold up. These do exactly that. Even with heavy foods the plates remain firm and not flimsy. These are really good paper plates.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 20, 2026
J
Jennifer
Boise, US
★★★★★ 4
Nice sturdy plate. Great for different occasions
Size: 10inch-140, Size: 10inch-140
The plates are big and sturdy. They could hold 2 slices of pizza easily. These are great for everyday use. The plates are easy to remove from stack. They don’t stick together. The design is the same as shown. The blue and white colors complement each other.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 20, 2026

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