SKU: 94904412974

Rugged Road 25L Cooler in Forest Green

$112.50 $125.00
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No.2 Bestseller on ateurope.org >

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Shipping Estimate
USA
  • USA
  • CAN

Ships within 48 hours · Estimated delivery Aug 10 - Aug 15

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For Your Every Summer RSVP, with Code: SUMMER15

Description

Rugged Road 25L Cooler in Forest GreenUnmatched Performance and Portability: The Technology Behind the World's Lightest High Performance Cooler The Rugged Road 25: where portability meets performance. This compact cooler is built to withstand any adventure, from kayaking to camping. It's easy to carry, floats upright, and is packed with patented features that add convenience and functionality to all of life's adventures. Ultralight With all the perks of a hard side at the weight of a soft

Unmatched Performance and Portability: The Technology Behind the World's Lightest High-Performance Cooler

The Rugged Road 25: where portability meets performance. This compact cooler is built to withstand any adventure, from kayaking to camping. It's easy to carry, floats upright, and is packed with patented features that add convenience and functionality to all of life's adventures.

Ultralight 

With all the perks of a hard-side at the weight of a soft-side, the Rugged Road 25 offers easy portability while maintaining ample storage capacity.

Rigorite Coating

Designed to endure the toughest outdoor challenges, this cooler's blast-proof shell provides maximum protection.

Fridgite Insulative Technology 

With advanced insulation, your ice stays frozen for up to 7 days, so your provisions stay cold no matter where the road takes you. 

"Heads-Up" Floatability 

The Rugged Road 25 floars upright, keeping everything dry and accessible so you can focus on enjoying your time on the water. 

Kick Flip Lid 

Reversible lid with cup holders? Check. Built-in cutting board? Check. This cooler is ready for the every day and the extraordinary. 

Easy Latch System 

The convenient self-closing handle latch system makes carrying and closing the cooler a breeze. Add the optional padded carry strap for hands-free portability. 

"Get A Grip" Non-Slip Surface 

This cooler stays put, even on slick surfaces. The non-slip exterior keeps it in place on boat decks, truck beds, and uneven terrain. 

Specs 

  • Empty Weight: 5lbs Empty 
  • Can Capacity: 25 Cans & Ice
  • External Dimensions: 18.2" L, 13.8" W, 11.9" H
Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
  • Except Preorder products are shipped in 48 hours.
  • Delivery to the USA:
  1. Standard Shipping : 3-10 business days
  • If time is of the essence, please consider selecting expedited delivery for faster service.
Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 94904412974

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4.1 ★★★★★
Based on 6 reviews
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Verified Purchase
Slow Walk
Birmingham, US
★★★★★ 1
VERY poor materials and fit for E46, WILL FALL OUT
Size: For BMW E46 2002-2005, Size: For BMW E46 2002-2005
This part resembles the original, but not enough. It is both too big AND too small, depending on the dimensions. It's too small from top to bottom, and too big from side to side. The locking tabs don't get close enough to lock (see pics) because there is too little clearance. Viewing from the front, the outer top corner is so far out (see pics) that the most important tab cannot properly lock in, causing the grill to drop out into my hand (or the ground, if I wasn't there to catch it). The grill also is missing some important curves to follow the shape it is supposed to fit into. It also wasn't matte black as ordered. It looks like it was spray-painted, but I can't be sure. it is made of VERY brittle plastic, and the locking tabs are VERY small and flimsy. I wouldn't expect this part to survive a month or two before blowing away in a medium breeze. One positive is that there is a relief cut to allow the hood safety catch handle to move fully upward without interfering with the plastic grille. That one positive has a lot of making up to do, and there's no way it can do it. Add to that that the seller included instructions for a car fifteen years newer than the model advertised on the item page, and we have a complete failure. But don't worry! I'm sure the seller will probably delete the listing and make a new one so they don't have to have this honest review attached to it.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 6, 2025
W
Verified Purchase
Will Gonzalez
Louisville, US
★★★★★ 5
Quality grills for e46 BMW
Size: For BMW E46 2002-2005
No reason to buy replacement grills at the dealer or even at an auto parts store. These are great quality for a fraction of the price...and you get both sides. Highly recommended if you have an e46 and the grill plastic has deteriorated and is loose. These grills are thick and robust. I like them better than the original. Fit is snug but they look great.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 18, 2025
K
Verified Purchase
kyaw zin
Cuba, US
★★★★★ 3
Fit but needs works
Size: For BMW E46 1998-2001
It fits but you have to cut some plastic to have room for hood latch
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on June 27, 2025
A
Verified Purchase
Alan M.
Lowell, US
★★★★★ 5
Good fit, looks good
Size: For BMW E46 2002-2005
Easy to install in a few minutes.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 26, 2025
A
Verified Purchase
afireinside1988
Pawtucket, US
★★★★★ 5
Excellent fit and finish for the money. Just buy them.
Size: For BMW E46 2002-2005, Size: For BMW E46 2002-2005
Perfect fit. These grilles were better quality than the price would suggest. Easy to install, not brittle, and fit very snug. I’m not sure why there are so many negative reviews for these. I was fairly rough with the first one I installed and it didn’t crack. They look great. For a purist with excess money lying around, sure, go with genuine BMW. For a daily driver, you’d never know the difference aside from the black finish. Save the money spent on these over the OEM BMW and use it for something else. Below need not be read unless you like long winded car resurrection stories... The back story on the car for those who might wanna talk trash about its condition: I bought this ‘01 330xi from a buddy who really beat the car up. I’ve had to replace the entire front end and am in the process of painting the car. I had to source a hood at my local pick ‘n pull due to low funds because I bought a new house recently. The hood I found at the parts yard was for an ‘04 e46 (post facelift). Hood fits just fine and the grilles are perfect. Don’t hesitate to buy!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 10, 2020

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