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Description
Chickens and Pigs: Business Models and Competitive StrategyChickens and Pigs shows executives how to use the power of business models to build strategies that make customers the center of their strategic planning activities. The reader learns how to: categorize customers in terms of the benefits they bring, focus on the right customers, balance holding current customers with finding new ones, and diversify with purpose and confidence. It's a strategic planning book unlike any other, written by an author who
Chickens and Pigs shows executives how to use the power of business models to build strategies that make customers the center of their strategic planning activities. The reader learns how to: categorize customers in terms of the benefits they bring, focus on the right customers, balance holding current customers with finding new ones, and diversify with purpose and confidence. It's a strategic planning book unlike any other, written by an author who straddles both the academic and business settings. It offers fresh, innovative, and effective solutions to problems that keep executives awake at night.Binding Type: Paperback
Publisher: Emba Press
Published: 09/21/2007
ISBN: 9780964696204
Pages: 132
Weight: 0.45lbs
Size: 9.00h x 6.00w x 0.31d
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
Essential reading
Format: Paperback
The world history I learned in school omitted this important knowledge.
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Reviewed in the United States on September 18, 2024
★★★★★ 5
Hidden history?
Format: Paperback
Very informative. Something NEVER taught in school.
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Reviewed in the United States on April 9, 2025
★★★★★ 4
News that Needs to be in Textbooks
Format: Paperback
Still in process of reading this most Paramount Truth about Mankind. So far, in reading, it has been a source of truth, wealth and a discovery of richness.
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Reviewed in the United States on June 25, 2024
★★★★★ 5
Great Book!
Format: Paperback
Great Book! Reads great!
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Reviewed in the United States on September 4, 2024
★★★★★ 5
History is a must
Format: Paperback
As a scholar and researcher this book added to the knowledge I already had, to anyone studying history GET THIS BOOK
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Reviewed in the United States on September 9, 2024