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Description
The Designer's Guide to Product Vision: Learn to Build Your Strategic Influence to Shape the FutureToday, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high value market offerings. Defining an effective product vision requires deep discipline and multiple skills.
Today, design is a critical business competency, and designers need to play a leadership role. This guide helps you transform yourself into a strategic designer and take your seat at the table where key decisions are made. You'll master a breakthrough process for creating innovative product and service visions and translating them into high-value market offerings.Defining an effective product vision requires deep discipline and multiple skills. Drawing on their pioneering experience, Laura Fish and Scott Kiekbusch guide you through every step, helping you organize strategy, plan for innovation, and tell a clear story of your customer's future experience.
Once you've defined a strategy-led product vision, make it real. The authors' agile "Visioneering" techniques help you navigate fast-changing product journeys - iteratively and continuously improving experiences while staying aligned with your mission and purpose. With these tools and insights, you can lead business-critical projects today, shape your company's future, and achieve more than you ever thought possible.
Learn How To:
- Move from tactical to strategic designer, and gain a more influential leadership role
- Create strategy-led product visions the organization can rally around and deliver
- Lead the unification of design, engineering, and business to mindfully craft outstanding user experiences
- Go beyond obsolete roadmaps to implement product visions in a world that won't stop changing
- Influence and improve the long-term direction of your business to effect real-world positive change
Binding Type: Paperback
Publisher: New Riders Publishing
Published: 08/02/2020
ISBN: 9780136654322
Pages: 288
Weight: 1.05lbs
Size: 9.10h x 7.20w x 0.60d
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Product Reviews
★★★★★ 5
Great mints and great for you!
Flavor Name: Tangerine Tango, Size: 30 Count (Pack of 12)
Wonderful mints! The fact that they do not contain aspartame makes them even better for you! The taste is citrus flavored and not too strong. There is a smooth texture to the mint.
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Reviewed in the United States on March 20, 2026
★★★★★ 4
Tangerine is good but not really minty
Flavor Name: Tangerine Tango, Size: 65 Count (Pack of 1)
Good flavor but isn’t minty despite it saying “mints” on the bag. It had a very slight coolness but if you want something that is literally like a true cooling mint, I recommend getting one of the more classically known mint flavors.
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Reviewed in the United States on May 2, 2026
★★★★★ 5
My favorite
Flavor Name: Tangerine Tango, Size: 30 Count (Pack of 2)
Great ingredients, great taste that’s not overpowering but still full of flavor. I’m hooked on these and will happily finish a tin in a few hours if I let myself >_<
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Reviewed in the United States on May 16, 2026
★★★★★ 5
The best tasting “mints”!
Flavor Name: Tangerine Tango, Size: 30 Count (Pack of 2), Flavor Name: Tangerine Tango, Size: 30 Count (Pack of 2)
These mints taste amazing! I have been looking for something just like this without any type of mint flavor and these do not disappoint. I am trying to kick my jolly ranchers addiction, and these will work for that. I take a medicine that tastes quite nasty, so finding something sugar free that tastes great was really needed. Plus they help with dry mouth, which is a plus. I originally ordered the small 2 pack, but as soon as I popped one in my mouth, I knew I was going to need more, so I have already ordered the bigger package. Do not hesitate to buy these!
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Reviewed in the United States on November 22, 2025
★★★★★ 5
Decent producut with few drawbacks
Flavor Name: Tangerine Tango, Size: 30 Count (Pack of 2)
Ordered this product for the first time during Prime Day when it was on discount. I can only speak to the Tangerine Tango flavor.
Pros:
- Comes in a cute little tin as opposed to a plastic bag
- Easy to carry around
- Good value if you can get it on discount
Cons:
- Flavor is very subtle
- Dissolves fairly quickly
- Can experience some moisture issues if left in a warm/hot place
- Uses "natural flavoring"
Overall, it's a decent product but I'll be sticking to the gums.
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Reviewed in the United States on July 26, 2025