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Description
LOGO Design Love: A Guide to Creating Iconic Brand IdentitiesCompletely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
Binding Type: Paperback
Publisher: Peachpit Press
Published: 08/20/2014
ISBN: 9780321985200
Pages: 240
Weight: 1.30lbs
Size: 9.00h x 6.90w x 0.60d
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★★★★★ 4
Will probably be destroyed soon, but SUPER CUTE!
Color: Pink Purse, Size: One Size
Super cute! It will probably eventually be ripped to shreds by my pups soon because it is not as sturdy as other toys out there. It is also pretty small so not the best for large dogs destructive dogs. My lab tries to eat it and rip it but my small chihuahua plays with it and fetches it (she also looks adorable holding it her mouth!!)
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Reviewed in the United States on January 5, 2017
★★★★★ 5
Adorable
Color: Pink Bone, Size: One Size
This is super cute, our small 2 pound pup plays with it often.
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Reviewed in the United States on February 19, 2026
★★★★★ 5
Puppy toy
Color: Pink "Tie Me In Knots" Shoe, Size: Small
Cute and small, perfect for a tiny puppy.
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Reviewed in the United States on April 18, 2026
★★★★★ 5
Cute gift for a dog!
Stylish!
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Reviewed in the United States on May 19, 2026
★★★★★ 5
Cute
Cute bag for my dog
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Reviewed in the United States on May 8, 2026