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Description
LOGO Design Love: A Guide to Creating Iconic Brand IdentitiesCompletely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right. In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using
Completely updated and expanded, the second edition of David Airey's Logo Design Love contains more of just about everything that made the first edition so great: more case studies, more sketches, more logos, more tips for working with clients, more insider stories, and more practical information for getting the job and getting it done right.In Logo Design Love, David shows you how to develop an iconic brand identity from start to finish, using client case studies from renowned designers. In the process, he reveals how designers create effective briefs, generate ideas, charge for their work, and collaborate with clients. David not only shares his personal experiences working on identity projects-including sketches and final results of his own successful designs-he also uses the work of many well-known designers such as Paula Scher, who designed the logos for Citi and Microsoft Windows, and Lindon Leader, creator of the current FedEx identity, as well as work from leading design studios, including Moving Brands, Pentagram, MetaDesign, Sagmeister & Walsh, and many more.
In Logo Design Love, you'll learn:
- Best practices for extending a logo into a complete brand identity system
- Why one logo is more effective than another
- How to create your own iconic designs
- What sets some designers above the rest
- 31 practical design tips for creating logos that last
Binding Type: Paperback
Publisher: Peachpit Press
Published: 08/20/2014
ISBN: 9780321985200
Pages: 240
Weight: 1.30lbs
Size: 9.00h x 6.90w x 0.60d
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4.6 ★★★★★
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Product Reviews
★★★★★ 5
Best foam soap refill if you use the right soap dispenser
Scent: Rosewater (2 Pack), Scent: Rosewater (2 Pack)
Nice and foamy (pic shows foam dispensed at level 1 bc my kids wash their hands a lot..level 4 looks like whipped cream!) Lovely rose scent. Hands actually feel soft afterwards. Works better than I expected. This *foaming* soap specifically needs a *foaming soap dispenser*. It specifically says that on the back of the package. So for those complaining it’s a liquid and stays liquid, perhaps you’re using just a regular pump container. This soap will be my go-to to refill my automatic foaming soap dispenser. Highly recommend.
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Reviewed in the United States on September 26, 2025
★★★★★ 5
most convenient refill system
Scent: Ocean Breeze (2 Pack), Scent: Ocean Breeze (2 Pack)
I have been a fan of J.R. Watkins for a while, but these foaming hand soap refills have really sold me on the brand. I get compliments from guests almost every time they use the guest bathroom.
The refill process is incredibly easy and mess-free. The spout is designed perfectly so you don't end up with wasted soap running down the side of the bottle, which has been a frustration of mine with other brands. The foam itself is rich and it doesn't just turn into water the second you rub your hands together.
I love that I can reuse my dispensers while saving money and reducing plastic waste by buying the larger refill pouches. If you enjoy a high-quality foaming lather and an upscale scent, this is a perfect 5-star household staple.
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Reviewed in the United States on January 20, 2026
★★★★★ 5
Good hand soap for the price
Scent: Lemon
Great value for the price. The lemon scent smells fresh and clean without being overpowering, and the foaming soap works really well. I like that it’s alcohol-free and made with plant-based cleansers, so it feels gentle on the hands and doesn’t dry them out. The 2-pack refill size lasts a long time, which makes it even more worth it. Overall, a good buy for everyday use.
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Reviewed in the United States on March 22, 2026
★★★★★ 5
The best foaming soap. Doesn't dry out my hands
Scent: Lemon
I wash my hands many times a day and found that every other foaming soap I used was drying out my hands pretty bad. I found this at Target one day and gave it a try. No more dry hands!
I bought a couple Oxo foaming soap dispensers and have been using this soap for a couple years now. The lather is thick and the soap cleans my hands well without drying them out...which was a major problem with every brand I tried previously. It also smells good, but not strong (I usually buy fragrance-free products, but this doesn't bother me at all).
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Reviewed in the United States on April 27, 2026
★★★★★ 5
Rinses beautifully without drying or residue.
Scent: Rosewater (2 Pack)
The people who post videos of the refill soap being "pure water" apparently don't realize the soap also needs the FOAMING soap dispenser in order to turn this soap into foaming soap. God Bless America!
Yes, these items almost always leak when shipped, but usually not enough to return the item.
The best scents are Lemon, Desert Rose, Peppermint, and Rosewater.
I have been using these lightly scented foaming soaps for almost two decades.
They clean and rinse beautifully with no residue. Perfect for my OCD.
They never dry my hands out in the winter, regardless of how many times I wash.
The refill bottles are usually an excellent value when on sale. Highly recommended!
This foaming soap specifically needs a foaming soap dispenser. It specifically says that on the back of the package. For those complaining it’s a liquid and stays liquid, perhaps you’re using just a regular pump container.
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Reviewed in the United States on April 15, 2026
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