SKU: 32064114364

The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market Returns

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The Little Book of Common Sense Investing: The Only Way to Guarantee Your Fair Share of Stock Market ReturnsThe best selling investing "bible" offers new information, new insights, and new perspectives The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a

The best-selling investing "bible" offers new information, new insights, and new perspectives

The Little Book of Common Sense Investing is the classic guide to getting smart about the market. Legendary mutual fund pioneer John C. Bogle reveals his key to getting more out of investing: low-cost index funds. Bogle describes the simplest and most effective investment strategy for building wealth over the long term: buy and hold, at very low cost, a mutual fund that tracks a broad stock market Index such as the S&P 500.

While the stock market has tumbled and then soared since the first edition of Little Book of Common Sense was published in April 2007, Bogle's investment principles have endured and served investors well. This tenth anniversary edition includes updated data and new information but maintains the same long-term perspective as in its predecessor.

Bogle has also added two new chapters designed to provide further guidance to investors: one on asset allocation, the other on retirement investing.

A portfolio focused on index funds is the only investment that effectively guarantees your fair share of stock market returns. This strategy is favored by Warren Buffett, who said this about Bogle: "If a statue is ever erected to honor the person who has done the most for American investors, the hands-down choice should be Jack Bogle. For decades, Jack has urged investors to invest in ultra-low-cost index funds. . . . Today, however, he has the satisfaction of knowing that he helped millions of investors realize far better returns on their savings than they otherwise would have earned. He is a hero to them and to me."

Bogle shows you how to make index investing work for you and help you achieve your financial goals, and finds support from some of the world's best financial minds: not only Warren Buffett, but Benjamin Graham, Paul Samuelson, Burton Malkiel, Yale's David Swensen, Cliff Asness of AQR, and many others.

This new edition of The Little Book of Common Sense Investing offers you the same solid strategy as its predecessor for building your financial future.

  • Build a broadly diversified, low-cost portfolio without the risks of individual stocks, manager selection, or sector rotation.
  • Forget the fads and marketing hype, and focus on what works in the real world.
  • Understand that stock returns are generated by three sources (dividend yield, earnings growth, and change in market valuation) in order to establish rational expectations for stock returns over the coming decade.
  • Recognize that in the long run, business reality trumps market expectations.
  • Learn how to harness the magic of compounding returns while avoiding the tyranny of compounding costs.

While index investing allows you to sit back and let the market do the work for you, too many investors trade frantically, turning a winner's game into a loser's game. The Little Book of Common Sense Investing is a solid guidebook to your financial future.



Binding Type: Hardcover
Publisher: Wiley
Published: 10/16/2017
ISBN: 9781119404507
Pages: 304
Weight: 0.70lbs
Size: 7.10h x 5.30w x 1.10d
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SKU: 32064114364

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chen
Whiting, US
★★★★★ 5
Really cute and great for photos
Color: Yellow - Fried Chicken Leg, Color: Yellow - Fried Chicken Leg
This drumstick plush toy is super cute and looks great in pictures. My dog liked it right away and keeps carrying it around. It’s soft, lightweight, and the size is just right. We’ve already taken a few fun photos with it, and it would also make a nice little gift for someone with a dog. Simple, well made, and definitely worth it.
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BarbaraAnn
Pawtucket, US
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Don't Bother Unless You Have Something The Size of a Chihuahua
Color: Yellow - Fried Chicken Leg
Title is definitely deceiving. We have 2 Pitbulls and a Bull Terrier. They simply looked at this thing and it blew into pieces. These are more for smaller dogs. I wouldn't even say medium. It was just a big disappointment. I was excited to give them this toy, until it arrived and I saw how small it was.
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K. Koehler
Dallas, US
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Tiny
Color: Yellow - Fried Chicken Leg
Was disappointed. The toy is tiny. I don’t think a puppy could use it. The design was great, except for the size.
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Julie
Pawtucket, US
★★★★★ 5
Cute toy for my dog!
Color: Yellow - Fried Chicken Leg, Color: Yellow - Fried Chicken Leg
I have an old gentle dog who can’t chew on hard toys so he enjoys soft toys. This chicken drumstick is soft, squeaky, and cute!
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Nick Wu
Los Angeles, US
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good
Color: Yellow - Fried Chicken Leg, Color: Yellow - Fried Chicken Leg
My dog is obsessed with this toy. He carries it around everywhere and plays with it every day. Good quality, cute design, and great value. Would buy again!
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Reviewed in the United States on June 9, 2026

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