SKU: 32929938114

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

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Description

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer LoyaltyBrand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like

Brand Real is a business strategy guide for making a brand's promise stand up at every customer touch point. Packed with proven, repeatable management practices, the book shows how to establish a clean brand architecture while avoiding the needless complexity that has tripped up many promising companies. Author Laurence Vincent presents cautionary tales of supposed brand superstars as well as instructive case studies of genuine brand giants like American Express, Apple, Cisco, Google, Qualcomm, Virgin, and others. Readers will learn how to connect the outward-facing elements of their brands--logos, advertising, imagery, communications--directly to the core elements of business strategy. Most importantly, they'll explore the correlation between a succinct, efficient brand and powerful, lasting connections with their customers.Companies are becoming increasingly creative in their branding strategies--building identities ranging from the warm and fuzzy to the ultra cool and edgy. But it seems many of these enterprises forget that a brand, at its heart, is a promise to deliver. Brand Real ensures your customers' experiences lives up to that promise and that their loyalties stay with you.

Binding Type: Paperback
Publisher: Amacom
Published: 03/28/2012
ISBN: 9780814439265
Pages: 272
Weight: 0.89lbs
Size: 9.00h x 6.00w x 0.62d
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SKU: 32929938114

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Theresa
Fort Morgan, US
★★★★★ 5
Compact space saver jewelry case
Color: Pink
This is a small but compact jewelry case. Love that it holds all your special items, and you can grab and go anywhere with it! Love the pink color and that it has a zipper to keep the jewelry from falling out .
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Reviewed in the United States on May 7, 2026
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Nicholas
Dallas, US
★★★★★ 4
Great for travel
Got this for my wife to use on a trip, this thick cushion makes it feel safe and has a simple look to it but is still nice. Only one zipper so can't really lock it but it's small enough to where you can fit it pretty much anywhere with a lock already
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Reviewed in the United States on January 8, 2026
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Christine
Chelsea, US
★★★★★ 5
Organizational
Color: 2 Layer-Beige-PU Leather
So cute for jewerly and it’s pretty sturdy and the lock is secure so your kids won’t get in it if they try to open it. Perfect for your everyday jewerly I bought it to save some space on my dresser
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Reviewed in the United States on May 22, 2026
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Reenie B.
Belleville, US
★★★★★ 5
Great Travel Jewelry Box
Great travel case for jewelry The material is strong and keeps my jewelry safe while traveling. It provides organization and quick access to my jewelry while keeping them safe. Very pretty color and a nice soft material yet strong to touch.
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Reviewed in the United States on April 22, 2026
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Erin Holte
Carnegie, US
★★★★★ 3
Jewelry travel case
Color and design are perfect. I guess I thought it would be just a little bit bigger. For me , its not the right size but the price and quality are great.
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Reviewed in the United States on November 19, 2025

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