SKU: 45723567261

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

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One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable CompanyFrom award winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss? You're thinking the right things. Now, the next step is to take action and that's

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea

How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss?

You're thinking the right things. Now, the next step is to take action--and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

  • Develop, test, and protect your idea
  • Plan and launch your business
  • Manufacture, package, market, sell, and distribute your product
  • Manage and grow your business
  • Prepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.

Praise for One Simple Idea

"This book is straight-forward, no-nonsense information for how to start a successful company. Read it "
--Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank

"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book."
--Nolan Bushnell, inventor of Pong(R) and founder of Atari(R)

"Kudos One Simple Idea for Startups & Entrepreneurs is brilliant A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago."
--Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets(R), XiaXia Pets(R), DeGeDar(R) and others

"I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf."
--Todd Basche, inventor of Word Lock(R), the #1 selling word combination lock

"Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, One Simple Idea for Startups & Entrepreneurs."
--Ron Hazelton, former home improvement editor for ABC's Good Morning America and leading authority in the do-it-yourself home improvement field

"One Simple Idea for Startups and Entrepreneurs is a MUST read. The process is broken down into steps that makes it simple to follow and gives you a roadmap to Success."
--Gene Luoma, Inventor of Zip-It Clean(R)

"Advice is everywhere but good advice is very rare. Stephen Key' One Simple Idea for Startups & Entrepreneurs is the exception."
--Steve Greenberg, author of Gadget Nation and co-host of Food Network's television program Invention Hunters

"Stephen's a trailblazer in what is now widely accepted as the emerging field of frugal innovation."
--Patrick Raymond, Invention Expert for Huffington Post, creator of InventionScore(R), and co-host of Invention Hunters on Food Network

"Stephen Key is the real deal. Without his knowledge and willingness to share it, I would not have been able to successfully bring my own product to market. Now readers of One Simple Idea for Startups & Entrepreneurs have the same opportunity to benefit from an education in startups and just how true it is that all it takes is persistence and one simple idea."
--Nancy Tedeschi, inventor of SnapIt Screw&(TM) and prize winner of the WalMart Get on the Shelf contest

An easy, important read for practitioner and academic alike. . . . Highly recommended."
--Choice



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/12/2012
ISBN: 9780071800440
Pages: 234
Weight: 1.15lbs
Size: 9.10h x 6.30w x 1.10d

Review Citations: Choice 04/01/2013
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SKU: 45723567261

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Amazon Customer
Charlottesville, US
★★★★★ 1
Won’t Fit No Matter What
Size: 9.5, Color: Cs05 White, Size: 9.5, Color: Cs05 White
These shoes don’t stretch so I was unable to get my foot in the shoe. They are my size, but the opening has no stretch so you can’t get your foot in the shoe. I tried several different ways and then realized even though the shoe is the correct size, the opening was too small. They made the opening for the shoe probably the same size on all shoes, so unless you have kids feet you won’t even be able to slide them on. I’ve never had a shoe I couldn’t get on. I’ve worn Sketchers no problem. This is design flaw and I highly recommend you don’t buy!
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Reviewed in the United States on April 19, 2026
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jana jones
New York, US
★★★★★ 5
Really comfortable!!!
Size: 11, Color: New Black05
These tennis shoes are so comfortable!!! I would recommend anybody to get these, especially if you do a lot of walking they’re very light but have a good heal support and the soul is nice and soft and cushy.. They’re also so cute. I got the blue ones and red also.
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Reviewed in the United States on April 6, 2026
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tim zaharson
Lexington, US
★★★★★ 5
i would recommend these shoes
Size: 11, Color: Black White 05
great shoes for the price. very comfortable...
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Reviewed in the United States on May 14, 2026
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The country charm
Draper, US
★★★★★ 5
Comfortable, Practical Everyday Cotton Shorts That Hit Most of the Right Notes
Size: Large, Color: 2 Pack - Navy
These Fruit of the Loom Eversoft cotton shorts are exactly the kind of go-to casual shorts you reach for when comfort matters more than fashion. They’re soft, simple, and dependable — great for lounging around the house, running errands, or just staying comfortable on warm days. The Eversoft cotton lives up to its name. The fabric feels genuinely soft against the skin and stays comfortable even after hours of wear. It’s not clingy or rough, and it breathes well enough to keep you cool on a hot afternoon. For everyday comfort, they’re noticeably better than basic cotton shorts that can feel stiff or scratchy. One of the features that makes these a practical choice is the pockets. They’re real pockets — roomy enough to hold your phone, wallet, keys, or whatever you carry on a quick outing. That’s worth calling out because a lot of lounge shorts feel great but skimp on usable storage. These don’t. The fit is relaxed without being sloppy. The elastic waistband with drawstring adjusts easily and stays comfortable through activity or inactivity. They don’t dig in or feel restrictive, which makes them easy to wear for sleeping, working from home, watching TV, or walking the dog. Build quality is solid for the price point. The stitching holds up through wear and washes, and the shorts don’t lose shape or shrink dramatically after laundering. They’re not going to feel like premium athletic gear or performance fabrics, but for what they are — casual cotton shorts — they stay reliable over time. These aren’t going to be your choice for intense workouts, formal occasions, or anything that demands technical fabrics, but for everyday comfort and simplicity, they’re hard to beat. Soft, breathable cotton with pockets and a dependable fit makes these shorts versatile and easy to wear on repeat. Overall, these Fruit of the Loom Eversoft shorts are exactly what most people want from casual summertime wear: comfortable, practical, and dependable. Five stars for everyday use and solid comfort.
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Reviewed in the United States on December 15, 2025
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Brian C
Pawtucket, US
★★★★★ 5
Comfortable Everyday Cotton Shorts
Size: XX-Large, Color: 2 Pack - Black
Soft fabric, good stretch, and a relaxed fit that lands at a perfect length, these shorts hit that sweet spot between lounge wear and quick‑errand gear. The waistband has enough give without feeling flimsy, the pockets are actually usable, and the overall feel stays comfortable through the day. For the price, they’re an easy pickup that delivers exactly what you want from simple cotton shorts.
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Reviewed in the United States on April 9, 2026

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