SKU: 45723567261

One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable Company

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One Simple Idea for Startups and Entrepreneurs: Live Your Dreams and Create Your Own Profitable CompanyFrom award winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow up to his bestseller One Simple Idea How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss? You're thinking the right things. Now, the next step is to take action and that's

From award-winning entrepreneur, inventor, and business owner Stephen Key comes the highly anticipated follow-up to his bestseller One Simple Idea

How many times have you seen a product and thought, I know how to make that better? Or not seen a product and thought, How is it that no one has invented this yet? And when haven't you thought, I need to be my own boss?

You're thinking the right things. Now, the next step is to take action--and that's exactly what One Simple Idea for Startups and Entrepreneurs is all about.

Stephen Key, one of the world's leading experts on getting business ideas off the ground, revealed in his groundbreaking book One Simple Idea just how simple it is to make a fortune by selling or "renting" your great ideas.

Now, he helps you live the entrepreneurial dream by delivering a proven, straightforward process for starting, growing, and running a business--without the need for an MBA or millions of dollars in funding. As an inventor and successful business owner, Key brings a unique and fully rounded perspective to the subject, teaching you how to:

  • Develop, test, and protect your idea
  • Plan and launch your business
  • Manufacture, package, market, sell, and distribute your product
  • Manage and grow your business
  • Prepare for and implement your endgame

Key draws on his own experience as a billion dollar inventor to offer how-to's and other takeaways you can use to get off the ground and into the black. Case studies, tips, and advice from other successful entrepreneurs underscore key principles to make it easier than ever for you to achieve your business and life dreams.

You don't need millions of dollars or a business, engineering, or manufacturing background to develop, produce, and sell your own product idea. All you need is one simple idea--and the passion to make it happen.

Praise for One Simple Idea

"This book is straight-forward, no-nonsense information for how to start a successful company. Read it "
--Barbara Corcoran, investor/shark on ABC's reality hit Shark Tank

"The ideas in this book are key to creating the kind of enterprise that will create hundreds of thousands of jobs in the future. The goal of entrepreneurship is to reduce the risk of failure as detailed in this book."
--Nolan Bushnell, inventor of Pong(R) and founder of Atari(R)

"Kudos One Simple Idea for Startups & Entrepreneurs is brilliant A must read for those that have the courage to dive into their dreams. This is a true Road Map for those that have the passion to achieve their Freedom. Truly something that I wish would have been there for me 33 years ago."
--Russ Hornsby, toy industry veteran, 2010 Toy of the Year award winner in seven different countries, and creator of hit toys ZhuZhu Pets(R), XiaXia Pets(R), DeGeDar(R) and others

"I took one of those simple ideas and turned it into a company that now has its products in over 35,000 doors of retail distribution. With One Simple Idea for Startups & Entrepreneurs, Stephen gives us the tools we need to take an idea from your Head to the Store shelf."
--Todd Basche, inventor of Word Lock(R), the #1 selling word combination lock

"Any inventor or entrepreneur who wants to make money without risking hundreds of thousands in design, manufacturing, warehousing and distribution would be well served to take advantage of the practical wisdom offered up in Stephen's most recent work, One Simple Idea for Startups & Entrepreneurs."
--Ron Hazelton, former home improvement editor for ABC's Good Morning America and leading authority in the do-it-yourself home improvement field

"One Simple Idea for Startups and Entrepreneurs is a MUST read. The process is broken down into steps that makes it simple to follow and gives you a roadmap to Success."
--Gene Luoma, Inventor of Zip-It Clean(R)

"Advice is everywhere but good advice is very rare. Stephen Key' One Simple Idea for Startups & Entrepreneurs is the exception."
--Steve Greenberg, author of Gadget Nation and co-host of Food Network's television program Invention Hunters

"Stephen's a trailblazer in what is now widely accepted as the emerging field of frugal innovation."
--Patrick Raymond, Invention Expert for Huffington Post, creator of InventionScore(R), and co-host of Invention Hunters on Food Network

"Stephen Key is the real deal. Without his knowledge and willingness to share it, I would not have been able to successfully bring my own product to market. Now readers of One Simple Idea for Startups & Entrepreneurs have the same opportunity to benefit from an education in startups and just how true it is that all it takes is persistence and one simple idea."
--Nancy Tedeschi, inventor of SnapIt Screw&(TM) and prize winner of the WalMart Get on the Shelf contest

An easy, important read for practitioner and academic alike. . . . Highly recommended."
--Choice



Binding Type: Hardcover
Publisher: McGraw-Hill Education
Published: 11/12/2012
ISBN: 9780071800440
Pages: 234
Weight: 1.15lbs
Size: 9.10h x 6.30w x 1.10d

Review Citations: Choice 04/01/2013
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SKU: 45723567261

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4.7 ★★★★★
Based on 27 reviews
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Verified Purchase
Thomas
Lake Worth, US
★★★★★ 4
Removing data from databases or datasets.
Format: Kindle
If the share a video or photo option was working I would share the screenshot. However, I'll quote it. "Most of the adults on the list had never been charged, but once they were included, ther was no way to have their name removed." This needs more clarification as you can delete data from a database. Especially if web based, there should be CRUD principles added. If that was not the case there's still ways to delete the data or even change it's classification. I will give benefit of the doubt that there's an underlying reason it was said there was no way to remove or that I even misunderstood the context around it. Just seems a little like reaching by this point. Also, I do like this book and a fresh perspective on data collection even though at times it seems to read a little emotional for what I was expecting of an Atlas. Regardless looking past the verbiage of emotions, this is a great book that does point out a lot of history with AI. Thank you for creating this book! Also giving more data to the internet to be used for.... AI... lol
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 27, 2024
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Ckalba22
Waukegan, US
★★★★★ 5
A must read for ALL world citizens A must read again!!
Format: Paperback
Fabulous book. Wide ranging, every page full of information that ALL modern citizens should already know or should learn as we go to green technologies and even more dependence on AI and computers. These techs look 'all clean' and 'socially fair' when in fact at every stage (she takes us from design, to engineering to mining, to sales to production of techs) in this 'atlas' of AI we see pollution, inequality, power relationships hidden just beneath the surface. The tip of the AI/computer/green tech iceberg looks all white and clean........the rest (the filth, pollution and inequaity) are all hidden away. Just a tremendous book and not too hard to read. This book should be required reading for all college students, whatever their field!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 16, 2023
A
Verified Purchase
A M
Natrona Heights, US
★★★★★ 3
Embitterment in regard to AI
Format: Kindle
AI is one of the most important innovations in the last decades. But the author of this book claims that the current application of AI is bad. It requires computers that use rare material, the mining of which harms the environment, and it uses inaccurate training data, to list some of the arguments presented in this book. But when considering these drawbacks against AI's blessing (automatic translation, contribution to medical research, etc.), the criticism seems to be not justified. The author blames AI for searching order in an infinitely complex world (in the Conclusion chapter), but she ignores that this is exactly what science does. The book also includes many interesting reviews of the history of science and AI. I enjoyed very much reading these reviews.
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Reviewed in the United States on August 2, 2021
J
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Jill
Port Orchard, US
★★★★★ 5
Engaging study of the underpinnings of AI
Format: Kindle
This “atlas” maps what is often forgotten when discussing AI: material needs like the extraction of lithium and other minerals from the earth with the destruction of nature that requires and the workers, as well as the epistemological constraints of classification and the false proxies of data. The book is engagingly written and easy to follow while richly sourced. I’ll probably assign at least a couple of chapters to undergrads in our digital culture program. I would have loved an audio book version - but I listened to it using automatic text to speech on my phone and it was surprisingly not awful. This is the first time I’ve done that with a whole book.
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Reviewed in the United States on May 13, 2021
M
Verified Purchase
MaireadH
Whiting, US
★★★★★ 5
It’s good
Format: Paperback
Good
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 18, 2025

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