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Basic of Research For Media And Communications | Dr Haseeb Ur RehmanEffective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From
Effective communication is an essential part of our daily lives, whether we are communicating with our friends, colleagues, or even strangers. It is a process that enables us to exchange information, ideas, and thoughts with others. In the context of mass communication, the significance of effective communication increases manifold. Mass communication has become an integral part of our lives, and it is impossible to imagine a world without it. From newspapers to social media, television to radio, mass communication has become an essential tool for disseminating information and shaping public opinion.
However, effective communication is not as simple as it seems. There are several factors that influence the effectiveness of communication, such as the sender's credibility, the message's clarity, the medium used, the receiver's interpretation, and the context in which the message is conveyed. Communication research aims to study these factors and identify the best practices for effective communication.
This book is a comprehensive guide to the basics of research methods in mass communication, for which Dr. Haseeb ur Rahman deserves special commendation, indeed. It is designed to provide an overview of the fundamental concepts and theories that underpin communication research, as well as the various methodologies and tools used in conducting research. The book covers a wide range of topics, including scientific enquiry, steps in research, definitions of key terms, types of research, research approaches, inductive and deductive research, conceptualization and operationalization of variables, issues related to reliability and validity, scales of measurement, different types of statistics involved in testing hypothesis like ANOVA, F-Test, factorial analysis, sampling techniques, qualitative research methods, and proposal writing.
One of the primary goals of the book is to help readers develop a critical and analytical approach to communication research. The book emphasizes the importance of scientific enquiry and the need to use evidence-based methods to study communication. It also provides a detailed overview of the different types of research, their strengths and weaknesses, and the appropriate situations in which to use them. The book covers both quantitative and qualitative research methods, providing readers with a comprehensive understanding of the different approaches to communication research.
Another essential aspect of the book is its focus on practical applications. The book provides numerous examples of how communication research can be used to address real-world problems and improve communication practices. It also includes several case studies that illustrate how communication research has been used in various fields, such as journalism, public relations, advertising, and media studies.
The book is written in an accessible and engaging style, making it suitable for students and researchers with varying levels of experience in communication research. It is also designed to be used as a reference guide, with each section providing a concise summary of the key concepts and methodologies covered.
In summary, this book is a comprehensive guide to the basics of research methods in mass communication. It provides readers with a thorough understanding of the different approaches to communication research, the tools and methodologies used in conducting research, and their practical applications. The book is an essential resource for students and researchers in the field of mass communication, as well as professionals looking to improve their communication practices.
Pages 192
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4.3 ★★★★★
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Product Reviews
★★★★★ 5
Great Buy! Nice robe!
Size: Oversize, Style: Solid, Color: Grey
I love this robe. I bought it for myself as a Christmas present ( 2024) and it’s the best robe I have ever had. It’s soft, warm, long, and very comfortable. I’ve washed it several times over the past year and it still maintains its same quality, looking and feeling as brand new.
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Reviewed in the United States on December 16, 2025
★★★★★ 4
Warm and comfy
Size: Adult, Style: Solid, Color: Black
Super soft, warm and comfy. I bought the adult size. I'm 5'11" and medium build. It's roomy and comes down to the middle of my shin. Typical robe style except that it does not open. It slips on like a shirt. May not be great if you have to go to the bathroom a lot. Otherwise awesome, I bought 2 for my sister's.
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Reviewed in the United States on November 25, 2025
★★★★★ 5
Keeps me nice and warm in Alaskan winters!
Size: Oversize, Style: Solid, Color: Dark Purple, Size: Oversize, Style: Solid, Color: Dark Purple
As you've probably guessed from the title of my review, I live in Alaska. In my part of the state, the temperature gets down to as low as -25°F in the winter, so I decided to get this to help keep myself warm. (Part of it was self preservation; my mom flat-out refuses to turn the heat up past 69° F.) And it doesn't help that I have defective fat either. Apparently my body thinks I live in the Southern Hemisphere or something, because it keeps me warm in what would be winter for them, but is summer for me. The opposite happens in the winter for me. So I decided to bite the bullet and make the purchase...and let me tell you, this blanket/robe works MARVELOUSLY! It's so fluffy and warm, I rarely have to turn on my space heater anymore.
Now I'll admit, I was a little hesitant to bite the bullet because I'm a BBW, and most things labeled 'oversized' really aren't. (All my plus-size peeps out there know the struggle.) However, this blanket/robe is different! Not only does it fit, I have plenty of room to spare. For the record, I'm 5'6 1/2 - the half matters, trust me - and 321 lbs. But it's a little long...which is to be expected, since it's made for somebody up 6'5. So what I did to prevent mine from dragging was tie the belt underneath the pocket every time I need to leave my room, as seen in the picture. (Yes, I can still use the pocket during this time) That way, I don't have to sacrifice the extra room in favor of a shorter length. I also like how the sherpa is inside the hood as well. Between it and the elastic cuffs at the wrist, I could practically live in this blanket/robe!
I also purchased this in the adult size, but in dream blue. Again, I was nervous because I didn't know if it would fit me or not. Kinda felt like I was pushing my luck there. Fortunately, my fears were unfounded. Not only does it fit as well, I have a bit of room to spare. (See the last picture if you wanna compare the two sizes.) It's not as long as the oversized version, though. The adult size stops about halfway down past my knees, whereas the oversized can pool around my feet. It's not quite as roomy on me as the oversized one is either, but I bought it to walk around outside in, so that's a good thing. More room = more air getting inside to make me cold.
As of the date of this review, however, the slit no longer has the ability to snap closed on either of these robes. That was a bit of a bummer. But everything else is perfect, including the purple and blue being true to color. If you're on the fence about this blanket/robe, just do it! You'll be glad you did.
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Reviewed in the United States on November 5, 2024
★★★★★ 5
Fire resistant saved my life!
Size: Oversize, Style: Solid, Color: Grey
Saved my life!
I love this snuggie. I'm 5'6" and the oversized drags when I walk. Its my outdoor fireplace blanket. Went to a neighbors last night and the fire tipped over towards me. Hot ash landed on my snuggie. After a stop drop and roll, the only thing damaged was my snuggie. Yes, I need to order another, but the material did great with fire.
On a normal night, it's warm and cozy and keeps me warm on chilly outdoor nights.
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Reviewed in the United States on May 25, 2026
★★★★★ 5
Luxury at its finest. Must have. You will not be disappointed!
Size: Twin(60" x 80"), Color: Tie-dye Coffee
This blanket is a must have! I purchased several to compare and decide which one was going to make the cut. There was absolutely no competition. This is the softest, most luxurious, coziest and authentic looking blanket. I told my sweetheart THIS is the cozy time blanket! Luxury at its finest! I have real vintage for jackets that are extremely luxurious and this rivals them with a clear conscience!Absolutely stunning and extremely high class feeling and appearing. Also semi-heavy and very warm . Upgrade to any space
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Reviewed in the United States on May 20, 2026