SKU: 65506731385

American Icon: Alan Mulally and the Fight to Save Ford Motor Company

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American Icon: Alan Mulally and the Fight to Save Ford Motor CompanyThe inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already

The inside story of the epic turnaround of Ford Motor Company under the leadership of CEO Alan Mulally.

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself.

Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys-functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family--America's last great industrial dynasty--could hold on to their company.

Mulally and his team pulled off one of the great-est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world. American Icon is the compelling, behind-the-scenes account of that epic turnaround.

In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet-ings to drive change and force Ford to deal with the painful realities of the American auto industry.

Hoffman was granted unprecedented access to Ford's top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Binding Type: Paperback
Publisher: Currency
Published: 02/05/2013
ISBN: 9780307886064
Pages: 422
Weight: 0.70lbs
Size: 7.90h x 5.10w x 1.10d
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SKU: 65506731385

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CBLace
Charlottesville, US
★★★★★ 5
Performs as promised. Great value.
FANTASTIC!!! More than expected. We use it outside. Our 10 m.o. GSD loves it! It dosen't bounce like a ball. But it gives her plenty of exercise. The chewability is unbelievable. Definitely great product. Will buy & recommend for any chewer pup!
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Reviewed in the United States on October 22, 2025
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Virginia B
Massapequa, US
★★★★★ 3
Seems okay
The dogs weren’t crazy about this size maybe a little too big for their jaw size. I have two Frenchies
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Reviewed in the United States on January 25, 2026
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Kelly
San Leandro, US
★★★★★ 1
Not for puppies as they are able to eat the rub bar
Dog ate pieces on first use.
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Reviewed in the United States on January 4, 2026
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Jamie Mullinex
Cuba, US
★★★★★ 5
Incredible!!!
Durable is an understatement! Our puppy is an aggressive chewer and he’s had this toy for 9 months and hasn’t been able to destroy it!
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Reviewed in the United States on December 24, 2024
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Nell Justice
Belleville, US
★★★★★ 2
NOT FOR AGGRESSIVE CHEWERS
Chew resistance is nonexistent. It is NOT FOR AGGRESSIVE CHEWERS
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Reviewed in the United States on April 8, 2026

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