SKU: 68717268042

Game Changer

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Description

Game ChangerIn their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of

In their new book Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. To help you pick the right game and play it well, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation. The Hexagon is your portal to a business world where stronger growth and better financial performance come from a set of strategic pricing decisions, not endless myopic quests for optimal prices.

But more than that, the Hexagon will change the way you think about and talk about pricing. The current conversation around pricing as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork makes it easy to believe that pricing is nothing more than a technical, tactical and, for most people, boring game of numbers. Game Changer changes that conversation sharing stories and research that bring the Hexagon and its seven pricing games to life.

With research from BCGs Bruce Henderson Institute and real-world examples from the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as a business leaders or business owners conscious decisions about how money flows in their market. They show how companies succeed in the long term when they focus on collaborative growth and value sharing with customers, not zero-sum value extraction from them.

Discover how you can create and implement a winning pricing strategy that changes the trajectory of your business, your market, and even society.

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SKU: 68717268042

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Seth
Chelsea, US
★★★★★ 5
Fresh Spark Plug for the Mowing Season
Just what my push mower needed! Very compatible with my Craftsman M220 push mower. It was the right replacement part and workings just like the original brand B&S plug. Gap was correct right out of the box as my push mower fired right up first pull. Would recommend for anybody with a Craftsman M220.
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Reviewed in the United States on April 14, 2026
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mike c.
Boise, US
★★★★★ 5
Good spark
Good fit. Fired right up
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Reviewed in the United States on May 13, 2026
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John Mooney
Draper, US
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Good deal on spark plugs
They worked perfectly for me
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Reviewed in the United States on May 28, 2026
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Brett Patterson
Alexandria, US
★★★★★ 5
Better running mower
Seems to work fine and runs great
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Reviewed in the United States on May 15, 2026
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Rita Viera
Louisville, US
★★★★★ 4
Perfect Spark Plug
Perfect match for my lawnmower. Worked as soon as I placed it on. Great product. Thank you Amazon for the product. Fast, correct product, and affordable
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Reviewed in the United States on April 29, 2026

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