SKU: 75442982222

Everyday Fashions of the Twenties: As Pictured in Sears and Other Catalogs

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Everyday Fashions of the Twenties: As Pictured in Sears and Other CatalogsThe Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U. S. Post Office. More conservative than the up to the minute fashion shops,

The Roaring Twenties, age of jazz and flappers, Model T Fords and Hollywood movie stars, was also a time when for millions the bulky catalogs of Montgomery Ward or Sears, Roebuck were a substitute for the window displays of Paris or New York fashion shops. Buying clothing through the mails had become an American institution, and entire families were often dressed via the U.S. Post Office. More conservative than the up-to-the-minute fashion shops, mail-order catalogs nevertheless offered surprisingly much of the haute couture. But, above all, they accurately record what men, women, and children were actually wearing in the 1920s.
Now Stella Blum (Curator of the Costume Institute at the Metropolitan Museum of Art, New York) has distilled into this volume the essence of the fashion pages of the Sears, Roebuck and other mail-order catalogs of the Twenties. Her informative text and selection of over 150 representative catalog pages -- comprising over 750 illustrations with original captions -- gradually trace the evolution of dress modes from the vogue of stodgy postwar fashions to the impact on costume of the crash of '29. In a year-by-year survey, Mrs. Blum's introductory texts relate the trends in fashion to the social changes of the dynamic and restless era, assessing the influence of war and technological developments on the high hemlines, flattened busts and hips, geometric patterns and bobbed hairstyles of the boyish flapper look. And as she notes, it was through the Sears catalogs that Parisian designers like Coco Chanel, Jeanne Lanvin, and Madeleine Vionnet made their influence felt on Midwestern farms and in urban ghettos.
You'll find here a marvelous panorama of smart, modish, chic, stylish, and ultra fashionable apparel, as well as more traditional garments: for women and misses there are Middy blouses, Russian boots modeled by Gloria Swanson, Bob hats modeled by Clara Bow and Joan Crawford; coats, suits, dresses (including the first maternity dresses), sweaters, capes; silk and rayon stockings, corsets, chemises, camisoles, negligees; and accessories like necklaces, belts, combs, headbands, umbrellas, gloves, compacts, hand bags, wristwatches, and powderpuff cases. You'll see slower-to-change men's fashions -- shirts, ties, suits, sweaters, and sports clothes -- become trimmer, brighter, smarter. And you can follow the trends in children's fashions as well.
For historians of costume, nostalgia buffs, and casual browsers, these pages afford a rare picture -- unspoiled by recent myths about the Roaring Twenties -- of how average people really dressed in the jazz age.



Binding Type: Paperback
Publisher: Dover Publications
Published: 12/01/1981
ISBN: 9780486241340
Pages: 160
Weight: 1.36lbs
Size: 11.94h x 9.00w x 0.36d
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SKU: 75442982222

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JAMES ROCUSKIE
Massapequa, US
★★★★★ 5
Good value
Color: Black
Well made for the price and excellent choice for those just starting pickleball.
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Reviewed in the United States on May 22, 2026
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Cheap Grampa
Dallas, US
★★★★★ 4
Good second-level pickleball paddles for a great price
Color: Black, Color: Black
I've been playing pickleball for a while now, though not ever well. I have progressed from wooden paddles and just trying things out to bundles of basic fiberglass paddles and balls to higher-end paddles that individually cost more than the "multi-paddle plus balls" bundles. I have kids and kids-in-law and grandkids, and not everyone has their own paddles. Thus, I purchased this set to get a couple more paddles. This Amazon Basics set of 2 paddles, four balls, and a carrying case is a starter set, maybe one step up from the basic wooden paddles that I started with. The paddles are nice, light-weight but sturdy, with a decent surface that should allow some level of control. The grips are nice, and there is some additional grip tape you can use to retape a handle that wears out. The balls are standard balls, and should get you started. The case is similar to cases I've purchased before with other sets. Unfortunately, the makers skimped on the zipper. It only has one (another case from a similar set had two zippers), and after just a few uses, the zipper completely fell off (see photo). This makes the case completely useless, and definitely drops my rating. But, given the price, the quality of the paddles, and the four balls, this is still a great starter set, even without a cheap carrying case. I'm happy to have the extra balls and paddles.
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Reviewed in the United States on February 15, 2026
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Nicholas
Birmingham, US
★★★★★ 5
Soooo cute & girly!
Color: Pastel Zigzag, Color: Pastel Zigzag
This cute coral and white pickleball paddle set is perfect for beginners or casual games. The paddles feel sturdy and well made, and the color combo is really fun and stylish. I also love that it comes with two different types of balls, so you’re ready to play right away. The compact carrying bag is a great bonus too — it keeps everything organized and is easy to bring to the court.
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Reviewed in the United States on March 14, 2026
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PS5Gamer
Massapequa, US
★★★★★ 5
No complaints at all
Color: Black
Great paddles, great value
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Reviewed in the United States on April 3, 2026
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Graftedin60
Pawtucket, US
★★★★★ 3
Meh
Color: Black
Ok paddles. Coach said not really the best for pickleball.
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Reviewed in the United States on March 22, 2026

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