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Description
The Entertainment Economy: How Mega-Media Forces Are Transforming Our LivesEvery so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in demand strategist,
Every so often an author explains our culture in such a new and original way that from that day on we see the world around us in a new light. From Understanding Media by Marshall McLuhan through Nicholas Negroponte's Being Digital. the books that have shown us the clearest vision of the future have been those that recognize the central role of mass media. In The Entertainment Economy, Michael J. Wolf, the industry's most in-demand strategist, demonstrates that media and entertainment have moved beyond culture to become the driving wheel of the global economy. From New York to New Delhi, from London to Lagos, from Singapore to Seattle, every business is locked in the same battle for consumer attention that movie producers and television programmers deal with on a daily basis. Consumer businesses just like entertainment businesses have to turn to content for the competitive edge. As adviser to companies like MTV, Paramount, Hearst, NBC, Universal, News Corporation, Bertelsmann and the NBA, Wolf is known by industry insiders as the moguls' secret weapon. In clear, brash prose, full of real-life examples, Wolf shows how tomorrow's successful business person will have to act like a mogul in a global economy defined by hits and blockbusters. From MTV to Ford Motor Company, from Tommy Hilfiger to Martha Stewart, from Citibank to Amazon.com, from Stephen Spielberg to Richard Branson, Wolf shares the insights gained through his unique perspective as the founder of the world's largest media consulting practice, leaving no doubt that the watchwords for all consumer businesses in the 21st century are truly, "There's no business without show business." Written with equal degrees of business and pop culture savvy, The Entertainment Economy is a book for everyone.Binding Type: Paperback
Publisher: Three Rivers Press (CA)
Published: 04/11/2003
ISBN: 9781400051861
Pages: 336
Weight: 1.13lbs
Size: 9.08h x 6.08w x 0.85d
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Product Reviews
★★★★★ 5
My pup loves them
Color: Large Set of 4
Colors are bright and my dog loves the squeaky! Good size no worries of choking.
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Reviewed in the United States on September 10, 2025
★★★★★ 5
amazing
Color: Large Set of 4
good buy worked well
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Reviewed in the United States on April 13, 2026
★★★★★ 4
3.5, Not 3.0
Color: Medium Set of 6
These balls were almost exactly what I needed. I was replacing my boy’s favorite ball, which is the 3” squeaky, spikey ball that fits in the chuck it launcher. Unfortunately I saw the shiny object next to it and because there were SIX balls and a dollar less, I failed to see that these are 3.5” balls instead of 3”…. Great balls but no fitty in the slingy. Buyer beware. No chuck it no problem. Save a buck.
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Reviewed in the United States on March 9, 2026
★★★★★ 5
MY CHIHUAHUA LOVES THESE BALLS!!
Color: Samll Set of 8
My little chihuahua, BamBam, is addicted to balls, especially little balls that squeak! However, any balls that have material on them, BamBam will tear them apart, swallow the material and then get an upset tummy! These balls saved the day! BamBam LOVES them & she cannot tear them apart! They hold up so well! No matter how much BamBam plays with them, they keep squeaking away!
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Reviewed in the United States on July 15, 2025
★★★★★ 5
Great thick squeaky ball
Color: Large Set of 2
These are good thick rubbery squeaky balls. My boy loves them! He's 75lbs. Strong chewer. I hav hard time squeezing to squeak, but he doesn't... He loves it!!!
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Reviewed in the United States on March 24, 2026