SKU: 18328182348

Great by Choice

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Great by ChoiceBy: Jim Collins, Morten T. Hansen THE NEW QUESTION Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great

By: Jim Collins, Morten T. Hansen     

THE NEW QUESTION
Ten years after the worldwide bestseller Good to Great, Jim Collins returns with another groundbreaking work, this time to ask: Why do some companies thrive in uncertainty, even chaos, and others do not? Based on nine years of research, buttressed by rigorous analysis and infused with engaging stories, Collins and his colleague, Morten Hansen, enumerate the principles for building a truly great enterprise in unpredictable, tumultuous, and fast-moving times.

THE NEW STUDY
Great by Choice distinguishes itself from Collins's prior work by its focus not just on performance, but also on the type of unstable environments faced by leaders today. With a team of more than twenty researchers, Collins and Hansen studied companies that rose to greatness - beating their industry indexes by a minimum of ten times over fifteen years - in environments characterized by big forces and rapid shifts that leaders could not predict or control. The research team then contrasted these "10X companies" to a carefully selected set of comparison companies that failed to achieve greatness in similarly extreme environments.

THE NEW FINDINGS
The study results were full of provocative surprises. Such as:
* The best leaders were not more risk taking, more visionary, and more creative than the comparisons; they were more disciplined, more empirical, and more paranoid.
* Innovation by itself turns out not to be the trump card in a chaotic and uncertain world; more important is the ability to scale innovation, to blend creativity with discipline.
* Following the belief that leading in a "fast world" always requires "fast decisions" and "fast action" is a good way to get killed.
* The great companies changed less in reaction to a radically changing world than the comparison companies.

The authors challenge conventional wisdom with thought-provoking, sticky, and supremely practical concepts. They include 10Xers; the 20 Mile March; Fire Bullets then Cannonballs; Leading above the Death Line; Zoom Out, Then Zoom In; and the SMaC Recipe. Finally, in the last chapter, Collins and Hansen present their most provocative and original analysis: defining, quantifying, and studying the role of luck. The great companies and the leaders who built them were not luckier than the comparisons, but they did get a higher Return on Luck. This book is classic Collins: contrarian, data driven, and uplifting. He and Hansen show convincingly that, even in a chaotic and uncertain world, greatness happens by choice, not by chance.

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SKU: 18328182348

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Mo
Alexandria, US
★★★★★ 5
Love this
Color: Rustic Brown, Number Of Shelves: 4, Size: 15.7in
Love these shelves so easy to put up so beautifully made and really enjoy the way they set on my wall very sturdy also!
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Reviewed in the United States on May 21, 2026
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Jason
Chelsea, US
★★★★★ 5
Looks nice, easy to install
Color: Rustic Brown, Number Of Shelves: 2, Size: 22in
This shelf is lightweight, looks nice, and was easy to install. It comes with a little level to help you install it properly. There are plenty of mounting holes to choose from, so it is easy to screw it directly into a stud, or to just use holes that are convenient for you. It comes with a plethora of mounting hardware. I mounted mine a bit high up and chose to mount it upside down so that I wouldn't see the three screws that hold the shelf to the mounting bracket.
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Reviewed in the United States on April 8, 2026
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DJ SINGH
Birmingham, US
★★★★★ 5
good
Size: 23.6 Inch, Color: White
I recently added this bathroom shelf, and it’s been a great upgrade for organizing my space. It was easy to install and feels sturdy enough to hold everyday essentials like toiletries, skincare products, and small containers without any issues. The design is simple and clean, which helps it blend in nicely with the rest of the bathroom. It doesn’t take up much space but still provides enough storage to reduce clutter around the sink or shower area. One thing I appreciate is how practical it is for small bathrooms—everything is within reach, and it makes the space feel more organized overall. As long as it’s installed properly, it holds up well and stays secure. The only downside is that heavier items might not be ideal depending on the material, but for regular use, it does the job perfectly. Overall, a functional and affordable solution if you’re looking to add extra storage and keep your bathroom tidy.
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Reviewed in the United States on April 28, 2026
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Ashlee
Boise, US
★★★★★ 5
Perfect!!
Size: 23.6 Inch, Color: Rustic Brown, Size: 23.6 Inch, Color: Rustic Brown
Easy to hang and stunning!
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Reviewed in the United States on April 30, 2026
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Amber
West Palm Beach, US
★★★★★ 5
Good quality shelves
Size: 23.6 Inch, Color: White, Size: 23.6 Inch, Color: White
Very good quality. Easy to install. Love them in my bathroom.
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Reviewed in the United States on April 18, 2026

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