Keep the SEC Southern Hat

Keep the SEC Southern HatKeep The SEC Southern There's a way the air smells in September down here. Cut grass and charcoal and a little bit of fear. There's a way the whole region leans toward Saturday like a plant toward a window. This conference was built on that on towns you can't find without a county map, on rivalries older than your granddaddy, on the simple understanding that the most important football in America happens between two oceans nobody in it has ever seen.

Keep The SEC Southern

There's a way the air smells in September down here. Cut grass and charcoal and a little bit of fear. There's a way the whole region leans toward Saturday like a plant toward a window. This conference was built on that — on towns you can't find without a county map, on rivalries older than your granddaddy, on the simple understanding that the most important football in America happens between two oceans nobody in it has ever seen.

So you'll forgive us if we get a little protective when folks start drawing the map bigger. Add all the time zones you want. Print all the schedules you please. But the soul of this thing was poured in red clay and humidity, and it doesn't travel. This hat's a reminder — to the league, to the newcomers, to anybody who'll listen — to keep the main thing the main thing.

Cream crown, throwback duck camo bill, stitched up the road from the porch where most of our finest opinions get formed.

The Particulars

• 5-panel, mid-profile crown with a curved bill — clean retro silhouette
• 100% cotton twill crown (breathes easy, breaks in soft and only gets better)
• 60/40 poly-cotton bill with the old-school duck camo print
• Snapback closure with real fit range: snug at 7″ closed, 7⅜″ with two snaps open, up to 7⅝″ wide open
• Blank designed by a Mississippi outfit, embroidered here in Alabama by our neighbors at Bama Print House — Southern hands on it coming and going