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Description
The Square and the Tower: Networks and Power, from the Freemasons to FacebookThe instant New York Times bestseller. A brilliant recasting of the turning points in world history, including the one we're living through, as a collision between old power hierarchies and new social networks. "Captivating and compelling." The New York Times "Niall Ferguson has again written a brilliant book In 400 pages you will have restocked your mind. Do it." The Wall Street Journal "The Square and the Tower, in addition to being provocative
The instant New York Times bestseller. A brilliant recasting of the turning points in world history, including the one we're living through, as a collision between old power hierarchies and new social networks. "Captivating and compelling." --The New York Times "Niall Ferguson has again written a brilliant book...In 400 pages you will have restocked your mind. Do it." --The Wall Street Journal "The Square and the Tower, in addition to being provocative history, may prove to be a bellwether work of the Internet Age." --Christian Science MonitorMost history is hierarchical: it's about emperors, presidents, prime ministers and field marshals. It's about states, armies and corporations. It's about orders from on high. Even history "from below" is often about trade unions and workers' parties. But what if that's simply because hierarchical institutions create the archives that historians rely on? What if we are missing the informal, less well documented social networks that are the true sources of power and drivers of change? The 21st century has been hailed as the Age of Networks. However, in The Square and the Tower, Niall Ferguson argues that networks have always been with us, from the structure of the brain to the food chain, from the family tree to freemasonry. Throughout history, hierarchies housed in high towers have claimed to rule, but often real power has resided in the networks in the town square below. For it is networks that tend to innovate. And it is through networks that revolutionary ideas can contagiously spread. Just because conspiracy theorists like to fantasize about such networks doesn't mean they are not real. From the cults of ancient Rome to the dynasties of the Renaissance, from the founding fathers to Facebook, The Square and the Tower tells the story of the rise, fall and rise of networks, and shows how network theory--concepts such as clustering, degrees of separation, weak ties, contagions and phase transitions--can transform our understanding of both the past and the present. Just as The Ascent of Money put Wall Street into historical perspective, so The Square and the Tower does the same for Silicon Valley. And it offers a bold prediction about which hierarchies will withstand this latest wave of network disruption--and which will be toppled.
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4.2 ★★★★★
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Product Reviews
★★★★★ 5
Great conditioner in a cute and eco-friendly package
I absolutely LOVE their sun lotions, and then tried their shampoos, and just fall in love with those too! Now I am on their conditioner. I have to admit it is way lighter texture than I expected, but I guess it was designed for that given the instructions being shake it before usage. For a thin hair like me, I only use conditioner twice per week, so it works great for me. Easy to wash off, and it does not have the wax-ish feeling that some other conditioners do. It made on my 2024 list so far. Just love it
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Reviewed in the United States on April 22, 2024
★★★★★ 4
Great for thin loose curls
Ive used this in my 4 year old daughters loose curls for a couple years now and its a good less toxic, less ingredient option. Smells nice and works pretty well. I don’t care for the containers it comes in because if they stay very wet in the shower they start to get moldy and if you aren’t careful you can pour way to much out but I still keep re-purchasing.
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Reviewed in the United States on September 16, 2025
★★★★★ 2
Smells bad
This product smells like acetone, which makes me believe that the ingredients might have gone bad. The matching shampoo smells good and no issue there but this conditioner is questionable.
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Reviewed in the United States on July 24, 2024
★★★★★ 5
Love it!
I've always been a fan of Babo's amazing sunscreens, so when I heard they were diving into hair care, I was intrigued. And let me tell you, their natural conditioner doesn't disappoint! It works like a charm, leaving my hair silky smooth. Plus, knowing Babo's dedication to eco-friendly sun protection, I'm all in for this refreshing addition (and packaging) to their lineup. It's a win-win for my hair and the planet!
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Reviewed in the United States on May 10, 2024
★★★★★ 3
Very liquidy
Spilled from the spout because it was too liquidy for a conditioner- more of a body wash consistency.
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Reviewed in the United States on March 14, 2024
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