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Як зростають бренди. Чого не знають маркетологи. How Brands Grow. What Marketers Do Not Know. . How Brands Grow. What Marketers Do Not Know , , PR. , , . , . , , . , , , . , : , . . , Coca Cola, Kraft, Kelloggs, British Airways, Procter & Gamble, Nielsen. 100 . SPECIFICATIONS: Author: Byron Sharp Publisher: Language: Ukrainian Publication Date: 2019 Number of pages: 240 pst Format: Hardcover Width: 140 mm 5,5' Height: 210 mm 8,3' Weight: 200 g Illustrations: Black and white ISBN: 9786177730339
Як зростають бренди. Чого не знають маркетологи. How Brands Grow. What Marketers Do Not Know
ТЕМАТИКА
Маркетинг, бренд-менеджмент, PR.ПРО КНИЖКУМаркетологи звикли діяти інтуїтивно та часто не можуть пояснити, чому одні рекламні кампанії — успішні, а інші — провальні. Однак багато шаблонів споживацької поведінки можна передбачити, стверджує експерт із маркетингу Байрон Шарп. Саме ці прогнози допоможуть побудувати грамотну, контрольовану й результативну маркетингову стратегію, яка приведе до збільшення продажів і зростання бізнесу.ДЛЯ КОГО КНИЖКАКнижка для маркетологів, бренд-менеджерів, а також усіх, хто хоче опанувати мистецтво побудови бренду компанії.ЧОМУ ЦЯ КНИЖКАУ цій книжці автор наводить універсальні закони маркетингу, які однаково ефективно працюють у різних країнах і для різних типів компаній: від маленьких фірм до національних брендів, від крафтових товарів чи унікальних послуг до масового продукту.ПРО АВТОРАБайрон Шарп — директор Інституту маркетингу імені Еренберґа—Басса Університету Південної Австралії. Дослідження інституту використовують і фінансово підтримують провідні компанії світу, такі як Coca-Cola, Kraft, Kellogg’s, British Airways, Procter & Gamble, Nielsen. Автор понад 100 академічних статей.SPECIFICATIONS:
Author:Byron Sharp - Байрон Шарп
Publisher:Наш Формат
Language:Ukrainian/Українська
Publication Date:2019
Number of pages:240 pst
Format:Hardcover
Width:140 mm / 5,5'
Height:210 mm / 8,3'
Weight:200 g
Illustrations:Black and white
ISBN:9786177730339
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4.4 ★★★★★
Based on 22 reviews
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Product Reviews
★★★★★ 5
Nice!
For someone who doesn’t use tanning lotion (like me) this was a no brainer. I washed my hands after applying but applied just like normal lotion over elbows, knees and ankles. No orange spots. Subtle color but that’s the true trick !
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 24, 2026
★★★★★ 4
Palmers Self Tanner
This is pretty good. I noticed a golden glow right after I used it. It smells good and didn't transfer onto my clothes. You can apply it whenever you want. It fades easily of course after a shower, however, just reapply it! I used my hands and just rubbed my entire body. Didn't really streak where it's super noticeable, but I did have a few and no big deal really. Just add more. You definitely get a nice glow and the price is great especially compared to the more expensive lotions that I didn't like at all! The bottle is a nice size. I recommend this if you don't want to spend a lot and you'll definitely get a tinted glow!
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Reviewed in the United States on May 8, 2026
★★★★★ 1
A MESS
Idk where the bottle is broken but the entire shipping bag i relieved is FILLED with the lotion, i don't think this was packaged correctly and the only way i can replace this item is if i send this back??? Do you see this mess, how am i suppose to send this back? On the bright side smells super yummy i guess😔
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Reviewed in the United States on May 22, 2026
★★★★★ 5
Five Stars
Been using for years. It moisturizes the skin and adds just enough tone.
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Reviewed in the United States on March 12, 2017
★★★★★ 3
Not great
Pump top on bottle doesn't work and was leaking when I opened the package. The product itself works ok.
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Reviewed in the United States on May 24, 2026
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