SKU: 69240887902

Formula 23 Original Black Tattoo Ink

Sale price$66.02 Regular price$73.35
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Ships within 48 hours · Estimated delivery Jul 18 - Jul 23

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Description

Formula 23 Original Black Tattoo InkProduct Description Product Description "For the most part, you're only as good as the tools you have available. I considered that when developing this product and fine tuning it to be applied as such." BJ Betts BJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career, he realized that he was explicitly drawn to the simple yet complex art form of lettering. An

Product Description

Product Description









"For the most part, you're only as good as the tools you have available. I considered that when developing this product and fine-tuning it to be applied as such." - BJ Betts

BJ Betts has been a tattoo artist for over 18 years and draws inspiration from the shapes and flourishes found in everyday life. Early in his career, he realized that he was explicitly drawn to the simple yet complex art form of lettering. An art form that he feels "dissipated over the years" and is just recently being resurrected.


Over the years, Betts noticed that, of all the black tattoo ink products available, no one product met a lettering artist's needs. So he took it upon himself to develop a new and better ink. Once he had a formula that worked and that he would put his name behind, he brought it to the Intenze owner Mario Barth, who is known for his consistency in product innovation and constant attention to detail. With Intenze behind the production, Betts knew that each bottle of Formula 23 would contain a superior product.


So what makes Formula 23 so superior? First, this is a highly fast-running product. It can keep up with a quick hand without feeling like it's running out of gas when you're pulling fast lines. Secondly, it's a highly dense black that breaks down nicely into a perfect gray for any shading. Thus making it a superior lettering ink that performs just as effectively as a standard solid black tattoo ink. Finally, this is an ink that wipes clean so that stencils won't be lost and time won't be wasted removing excess ink.








As far as Betts is concerned, this is the best ink he's ever used. And, it is not just Betts who stands behind the product, Reviews from industry leaders who've tested Formula 23 are excellent, and the request is pouring in by artists such as Tim Hendricks and Shawn Barber, to name a few. Some of the industry best's initial feedback to Betts has been comments like "When can I get more?" and "I need a gallon of this."

BJ Betts and Intenze Products are proud to introduce Formula 23, a genuinely superior black ink.

 


All our pigments are proudly made in the USA in an ISO 9001/2005 and ISO 22716 Facility, ensuring the highest quality standards. We are proud to say that our pigments are vegan and cruelty-free, reflecting our commitment to ethical and sustainable tattooing practices.

Shipping Notes
  • Free Standard Shipping on $100+ Orders to the USA.
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  • Delivery to the USA:
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Exchange/Return Notes
  • We offer a 30-day return/exchange service after receiving.
  • Final sale items are not eligible for returns or exchanges.
  • To process your return/exchange, please contact us at [email protected]
  • Please click here for more details>>> Return & Exchange Policy
SKU: 69240887902

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Jason K.
Lake Worth, US
★★★★★ 5
Very Straightforward and Easy to Use
Reload type: One Time Reload
I have used this several times, and it has always been a smooth and convenient experience. The biggest advantage is how intuitive the process is. Reloading the balance is simple, quick, and easy to understand without unnecessary steps or confusion. It is especially useful for managing spending, setting a shopping budget, or keeping funds ready for future purchases. Instead of entering payment details every time, having balance available makes checkout faster and more convenient. I also appreciate how quickly the funds are applied, allowing immediate use once the reload is completed. This is one of those simple Amazon features that works exactly the way it should. Overall, easy, efficient, and user-friendly. I have been very satisfied with it. Five stars.
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Reviewed in the United States on April 21, 2026
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Martini81
Omaha, US
★★★★★ 5
Easy and simple: Exact Step-by-Step Guide to Reloading Your Balance
Reload type: One Time Reload
I found reloading my Amazon gift card balance much easier than expected. The process was simple and took about 5 minutes at most. Here are the exact steps to do it: ​Login: In the Amazon app or on Amazon.com, log in to your account. ​ Menu: Tap the 3 lines on the bottom right corner of your screen (next to Rufus, Amazon's AI). ​ Find Category: In the section highlighted "Shop by category," tap on Gifting & Registry (3rd option down in that section) and a drop-down menu will appear. ​ Select Gift Cards: On the drop-down menu, tap Gift Cards (first option). ​ Choose Your Action: "The Gift Card Shop" will appear. There you will have three options: "Redeem a gift card," "View your balance," and "Reload." ​ Start Reload: To add funds, tap Reload. ​ Select Type: Scroll down to "Add funds directly to your Amazon Gift Card balance" and tap which reload type you want (one-time, low balance auto-reload, or scheduled auto-reload). ​ Enter Amount: Choose your reload amount. The default is $25, but you can type in your own amount as well (the minimum amount is $5.00). ​ Finish: Tap the orange "Buy Now" tab. ***I used the Amazon app using the u i OneUI version 8.0 these Amazon app on Android version 16 (Baklava) on a Samsung Galaxy S25 Ultra. Others may have a slight variation of the menu setup on the Amazon app.***
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Reviewed in the United States on April 22, 2026
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Kenneth Lucas
Carnegie, US
★★★★★ 5
Easy way to add balance
Reload type: One Time Reload
Reloading my Amazon gift card balance has been easy and convenient. I like using it when I want to keep a little money set aside for Amazon orders or make checkout quicker without thinking about which card I want to use. The process is straightforward, the balance shows up fast, and it has been reliable every time I have used it. It is also helpful for budgeting because I can add a set amount and then use that balance for regular purchases. Nothing complicated about it, which is exactly why I like it.
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Reviewed in the United States on May 28, 2026
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Laura Sinkler
Pawtucket, US
★★★★★ 5
Monthly reload for Subscribe & Save Orders
Reload type: One Time Reload
Not a glamorous review, but a genuinely useful tip for Subscribe & Save users. I reload about $100 to my gift card balance once a month, a week or two before my S&S order processes. Amazon pulls each Subscribe & Save item as a separate transaction, which means 10+ individual charges hitting your bank account on before or on ship day. A headache for budgeting and a minor anxiety trigger if you're watching your account for unauthorized activity. Loading the balance first consolidates everything into one clean transaction. Your S&S order then pulls from the gift card balance rather than your card directly, and your bank statement stays tidy. The side benefit is built-in budget discipline. I set about $100 as my monthly Amazon ceiling - if my cart runs over, something gets pushed to next month. It's a simple system that keeps spending intentional without any extra effort. If you're a regular S&S user who wants cleaner finances and less ""wait, who charged this and what was that charge?"" moments, this is worth making a habit.
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Reviewed in the United States on June 6, 2026
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The Bee’s Knees. 🌸🐝
Natrona Heights, US
★★★★★ 5
Great! 💳✨
Reload type: One Time Reload
I love using my Amazon balance! It’s always so quick and easy to use, it’s convenient and posts quickly without issues, I’ve always had good experiences with reloading my balance.
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Reviewed in the United States on June 8, 2026

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