SKU: 71583061794

Нейрокопірайтинг 2.0. Neurocopywriting 2.0

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Description

Нейрокопірайтинг 2.0. Neurocopywriting 2.02. 0. Neurocopywriting 2. 0 , . , , ' ' : ( ) , ( ) , ( ) . . , , , ''. SPECIFICATIONS: Author: Denis Kaplunov Publisher: Language: Ukrainian Publication Date: 2023 Number of pages: 400 pst Format: Hardcover Width: 165 mm 6,5' Height: 235 mm 9,3' Weight: 780 g ISBN: 9786175221235

Нейрокопірайтинг 2.0. Neurocopywriting 2.0

Книжка Дениса Каплунова є посібником для тих, хто опановує мистецтво писати рекламні тексти. Це, за словами автора, 'чарівна валізка' копірайтера: зібрання чітких (але не догматичних) правил, повчальних (і дотепних) нотаток, показових (і яскравих) епізодів від успішного автора-практика. А ще книжка спрямована на розвиток вашого чуття в застосуванні прийомів копірайтингу з огляду на психологію клієнта. Таке чуття завдяки читанню цієї книжки ви обов’язково розвинете, або, як говорить сам автор,— 'прокачаєте'.

SPECIFICATIONS:

Author:Denis Kaplunov - Денис Каплунов

Publisher:Фабула

Language:Ukrainian/Українська

Publication Date:2023

Number of pages:400 pst

Format:Hardcover

Width:165 mm / 6,5'

Height:235 mm / 9,3'

Weight:780 g

ISBN:9786175221235

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SKU: 71583061794

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T
ThereseHazzard
Belleville, US
★★★★★ 5
All around helpful---worth the money!
Format: Paperback
This guide has been most helpful for all the folks I help prepare for the iTEP test! It gives insight into what each section of the test is looking for along with examples and great tips about actually TAKING the test. In the Writing and Speaking sections, it also gives sample scores and comments from the Master Grader which is very helpful too.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 9, 2019
T
Thomas J. Shandorf
Carnegie, US
★★★★★ 5
Comprehensive, clear and coherent!
Format: Paperback
The iTEP Practice Guide combines a no-nonsense approach to the specific iTEP tests and at the same time offers exercises that task the student with what they need to know. Exercises not only serve the purpose of scoring well, but the overall approach is communicative competence. We use the text in our group and one-to-one classes with very positive--and lasting--results.
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Reviewed in the United States on July 23, 2019
S
Verified Purchase
Sarah Sofía Ortiz Campos
Lexington, US
★★★★★ 1
No recomiendo
Format: Paperback
Muy malo, no vine completo, además se demoró mucho más de lo que decía al momento de comprarlo. Solo aplazaban la fecha de entrega sin consultar cómo afectaba al cliente. Yo tuve que presentar el examen sin el libro, porque no llegó en la fecha que decía al comprarlo y después se cambió 3 veces la fecha, casi cumpliendo el mes.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on December 30, 2025
E
Verified Purchase
Elaine li
Chelsea, US
★★★★★ 5
VERY EFFICIENT MATERIAL
Format: Paperback
It's the most efficient material to prepare the test.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 1, 2020
T
ThereseHazzard
Houston, US
★★★★★ 5
All around helpful---worth the money!
Format: Paperback
This guide has been most helpful for all the folks I help prepare for the iTEP test! It gives insight into what each section of the test is looking for along with examples and great tips about actually TAKING the test. In the Writing and Speaking sections, it also gives sample scores and comments from the Master Grader which is very helpful too.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on August 9, 2019

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