Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming Products
SKU: 89949620832

Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming Products

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Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming ProductsHooked. . , . Hooked. On The Hook. How To Create Habit Forming Products , , , . , '': , . , , , , , , . ' . , '. SPECIFICATIONS: Author: Nir Eyal Language: Russian Number of pages: 272 pst Format: Paperback Size:5 () A5 (Standard) Weight: 300 g ISBN: Does not apply

Hooked. На крючке. Как создавать продукты, формирующие привычки. Hooked. On The Hook. How To Create Habit-Forming Products

Книга рассказывает о том, как, совершенствуя свои продукты, сделать их незаменимыми. Опираясь на результаты многолетних исследований и большой практический опыт, Нир Эяль и Райан Хувер описали модель 'крючка': четырехэтапного процесса, который успешные компании используют для формирования потребительских привычек.

Прочитав эту книгу, вы освоите базовые принципы, лежащие в основе множества вызывающих привыкание вещей, которыми мы пользуемся ежедневно, а значит, сможете создавать продукты нового поколения, способные завоевать настоящую любовь потребителей.

Ранее книга издавалась под названием 'Покупатель на крючке. Руководство по созданию продуктов, формирующих привычки'.

SPECIFICATIONS:

Author:Nir Eyal - Нир Эяль

Language:Russian/Русский

Number of pages:272 pst

Format:Paperback

Size:А5 (Стандарт) / A5 (Standard)

Weight:300 g

ISBN:Does not apply

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SKU: 89949620832

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4.1 ★★★★★
Based on 1447 reviews
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Verified Purchase
Davis
Grantham, US
★★★★★ 4
Great for pm at the park!
This is alot like Nite Eyez but not as good but if you have never used Nite Eyez you will love this!! I have an am. staff that i take to the park at night so she can run around without the fear of a dog running up on her (she doesn't like that) and this ball is great! Stays lit and changes colors and it she cant destroy it!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 1, 2025
L
Verified Purchase
L. Reller
Grantham, US
★★★★★ 5
Works Great!
This is a new version of an old style that was the best most durable, and long lasting night time balls!!! They stay on long enough for me to find if my lab cant find it. (We have an acre backyard and in ground swimming pool) sometimes I have to retrieve it. Stays on and auto shuts off after inactivity. They ARE waterproof and we play in the pool with them on night swims. My lab is very hard on balls, very few hold hold up to his chomping on them. Great balls!!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on October 30, 2025
J
Verified Purchase
Jacqueline M.
Draper, US
★★★★★ 1
not worth the cost
I love these balls for night time ball playing but they dont last. The last 4 Ive bought havent worked well or lasted more than a month. They were once worth the money
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 1, 2026
J
Verified Purchase
james allen
Phoenix, US
★★★★★ 3
Great Idea but they will let you down eventually
I have used these for years during the winter. The price has nearly tripled but the longevity is the same. I normally purchase three with one being a spare. Within a few weeks they start going. I switch batteries etc but normally that does not help. Its a great idea and my dogs love them but they dont hold up to 10 minutes of play each nite. We do not throw them either, I roll them or kick them as my dogs are older
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 12, 2025
M
Verified Purchase
Mitchell LaForest
Carnegie, US
★★★★★ 5
Great product
Very good. Hours of fun with the dog.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 3, 2026

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