SKU: 96888820899

Поведінкова економіка. Чому люди діють ірраціонально і як отримати з цього вигоду. Behavioral Economics. Why People Act Irrationally And How To Benefit From It

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Поведінкова економіка. Чому люди діють ірраціонально і як отримати з цього вигоду. Behavioral Economics. Why People Act Irrationally And How To Benefit From It. . Behavioral Economics. Why People Act Irrationally And How To Benefit From It , . , . , . ? ? , , , , . SPECIFICATIONS: Author: Richard Thaler Publisher: Language: Ukrainian Publication Date: 2023 Number of pages: 464 pst Format: Hardcover Width: 140 mm 5,5' Height: 210 mm 8,3' Weight: 480 g ISBN: 9786177973934

Поведінкова економіка. Чому люди діють ірраціонально і як отримати з цього вигоду. Behavioral Economics. Why People Act Irrationally And How To Benefit From It

За класичною економічною теорією, люди діють раціонально. Та й самі ми схильні думати, що ухвалюємо рішення з максимальною вигодою для себе. Однак нашим вибором часто керують емоції, і Річард Талер на основі численних досліджень та прикладів із життя переконає вас у цьому. Яких помилок ми як споживачі припускаємося щодня? За яких обставин ми більше схильні до ризику та як ефективно заощаджувати кошти? Про розумні капіталовкладення, гіпотезу ефективного ринку, фреймінг, про наші упередження та самоконтроль він розповідає не лише зрозуміло та цікаво, а й навіть із гумором.

SPECIFICATIONS:

Author:Richard Thaler - Річард Талер

Publisher:Наш Формат

Language:Ukrainian/Українська

Publication Date:2023

Number of pages:464 pst

Format:Hardcover

Width:140 mm / 5,5'

Height:210 mm / 8,3'

Weight:480 g

ISBN:9786177973934

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SKU: 96888820899

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Style: Dress, Color: Two-Tone Gold/ Blue Dial, Style: Dress, Color: Two-Tone Gold/ Blue Dial
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