SKU: 82615793492

Rules To Break And Laws To Follow

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Description

Rules To Break And Laws To FollowHow empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage. Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short Termism "A fascinating, highly readable synthesis of business

How empowered customers and employees can be great for your business When employees can leap tall hierarchies in a single click, it not only flattens their org chart, but also elevates the importance of your corporate culture, transforming it into a management tool and a competitive advantage.

Praise for Rules to Break & Laws to Follow: How Your Business Can Beat the Crisis of Short-Termism
"A fascinating, highly readable synthesis of business principles, technology, sociology and common sense, Rules to Break and Laws to Follow persuasively shows the connection between customer trust and business profits, and then explains how to make it happen. As a bonus, you'll learn how to make your company more innovative, how to ensure your employees actually enjoy what they're doing, and how to deal with the kinds of service and quality breakdowns that occasionally plague any company, even a well-managed one. This book should be on your required reading list."
—Stephen M. R. Covey, bestselling author of The Speed of Trust: The One Thing That Changes Everything

"Over the years, Peppers and Rogers have given me valuable advice about navigating the changing business landscape. This book is a must-read for managers who want to empower their employees and customers to?make change their ally."
—Jim McCann, founder and CEO of 1-800-FLOWERS.COM

"Highly readable and entertaining. Make sure everybody in your firm reads this book by last Friday."
—Dror Pockard, CEO of eglue

"In a time when most companies are built to flip, Peppers and Rogers have planted a stake in the ground to help you survive past the next round of financing or consumer fad. Knowing what rules to break is arguably even more important than what?laws to follow, and this book imparts?knowledge for both."
—Guy Kawasaki, cofounder of Truemors and author of The Art of the Start

"Peppers and Rogers have created the unthinkable: an enjoyable wake-up call! Their book serves up one compelling and provocative idea after another, and the authors enjoy debunking some of our most deeply ingrained business beliefs. Read this book and your customers will thank you."
—Dan Heath, coauthor of Made to Stick: Why Some Ideas Survive and Others Die

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SKU: 82615793492

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4.9 ★★★★★
Based on 16 reviews
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OLD1mIKE
Battle Creek, US
★★★★★ 5
Well Written and Readable. Highly Recommend
Format: Kindle
I am working on my longest “Days In A Row” reading streak. Finished my last book early with nothing setup to read. Couldn’t find anything that interested me. The 1950’s Red Scare is mentioned often and I only had a high level, general knowledge of that period in history. AND… the Kindle book was on sale for $2. Thought it was worth a shot? The book immediately shot to the top of both my “Best Books” and “Most Informative Books” lists. Highly researched, well organized, incredibly well written and most importantly, readable. If you like history, this is an excellent book on the late 40’s and 50’s. Highly recommend.
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Reviewed in the United States on February 8, 2026
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EBF
Draper, US
★★★★★ 5
Must-read history to understand the current moment
Format: Hardcover
A fast read, and a fun one (given the topic) Clay Risen's RED SCARE is a major accomplishment. If you don't know much about the Red Scare and McCarthyism, this is a great place to start. If you think you do, you'll learn something and enjoy Risen's meticulously researched account. RED SCARE is also a timely book, providing context for today's MAGA-fueled distrust of DEI and "woke" culture, and the rearguard, "White is right," 1950s mindset that informs it. A must-read book.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 2, 2025
M
Mikel Norwitz
Phoenix, US
★★★★★ 4
McCarthy and his reach into the modern day
Format: Hardcover
Reasonably even-handed history of McCarthy's rise and fall, the movement he founded, and the people and institutions affected by his influence. A difficult period to read about, though Risen's prose is accessible. A good overview for anyone interested in the period.
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Reviewed in the United States on December 8, 2025
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Viking2020
Houston, US
★★★★★ 5
Powerful
Format: Hardcover
Spanning the 40s and 50s, this is an absolutely breathtaking, stunning story of the paranoia, cruelty, and hysteria around an imagined communist-planned takeover of the Unites States by infiltration. This lunacy and oppression occurred at every level of American society from the federal government down to local school boards. Thousands of lives were ruined, more people were killed or committed suicide than you can imagine. It's an ugly story about an ugly time, told like a thriller. I could not stop reading it. My one note is that it was not carefully edited. Every now and then there's a sentence that simply doesn't scan, doesn't make sense, or is awkward--but you could say that points to how good the narrative is overall. Exceptions stick out, and that's too bad, given the subject matter and given that the author thanks an entire large writers' group for helping him with his prose.
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Reviewed in the United States on May 4, 2025
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Mike Dillemuth
Massapequa, US
★★★★★ 5
Excellent Look at A.I. and Other Future Technologies
Format: Kindle
This is a fascinating book. Although I bought it to get a better understanding of artificial intelligence (AI), it covers much more. The author also discusses technologies such as 3D printing and vertical farming which are undergoing accelerated development. When discussing these technologies, he cites historical examples to make his point. Although some topics are extremely technical, the author’s writing style makes these concepts easy to understand. The term “singularity” refers to the moment when human consciousness is enhanced beyond our current comprehension. In the field of nanotechnology, the author discusses a potential increase in human intelligence through virtual neurons such that people will directly interface with the cloud. He also shows how the associated cost is rapidly decreasing. For example, one dollar now buys over 11,000 times as much computing power as it did a decade ago. An astonishing level of reduction. These metrics are then paired with graphs to give the reader a clear picture. One interesting topic is the concept of mind uploading (aka: whole brain emulation). Computers will be able to simulate human brains in every way within the next two decades. This is followed by what it means to transfer someone’s consciousness into a computer brain. He also discusses the legal implications of a conscious AI and the inability of our political and legal systems to adapt fast enough to enshrine certain rights into law. In the future, biological brains cannot keep up with minds augmented by non-biological nanoengineering. Equally fascinating is an analysis on how the world has become safer. There is currently less violence and greater literacy than in previous centuries. He then highlights how positive developments never make the news. We only see negative stories because they are newsworthy and entertaining. Bottom line: This book covers multiple areas of technology and describes how they will likely change our society. It is written in a manner that is easy to understand, and it will definitely open the reader’s eyes to what is coming.
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Reviewed in the United States on October 27, 2025

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