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Description
Consumer Behaviour in Action eBookCondition: BRAND NEW ISBN: 9780195597080 Year: 2015 Publisher: Oxford University Press ANZ Description: Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry
Condition: BRAND NEWISBN: 9780195597080
Year: 2015
Publisher: Oxford University Press ANZ
Description:
Consumer Behaviour in Action introduces students to the fundamental concepts of consumer behaviour in a contemporary context. The text provides a balanced approach as it illustrates theory with practical applications and research methods for understanding consumers. Practical examples and case studies provide global, regional and local industry examples. Extended case studies covering topics such as Nike, Cricket Australia, Target, and McDonald's in overseas markets, draw together each part of the book to connect the themes discussed and encourage students to develop a deeper understanding of the material. Research and insights from fields such as psychology, sociology and complex systems are included. Key FeaturesProvides a thorough analysis of consumer behaviour for the future professional.Provides numerous real world examples of marketing in the Australasian region and practical examples from developed and less developed countries.Features perspectives from a range of industry practitioners at various points in their careers.Features a diverse range of organisations, goods and services and covers the social (positive and negative) impact of consumer behaviour.
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4.2 ★★★★★
Based on 5 reviews
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Product Reviews
★★★★★ 5
Fun, Durable Toy That Keeps Dogs Entertained
Color: light blue
This interactive dog toy has been great for keeping my dog fairly active and engaged. The auto-bounce and rotating features grab attention instantly, and the chew-resistant material holds up well. You can also turn the multicolored lights on to play in the dark or just have a fun time while your pet chases the ball. It is so easy to use, rechargeable, and perfect for burning energy indoors or outside. 🐶
Although both my dogs were sorta interested…due to colder temperatures (they are elder dogs) they probably would have had more fun, if the weather was warmer. I also tried to entertain the neighbors poodle too!
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 18, 2026
★★★★★ 5
Fun ball for dog
Color: light blue
This is a great toy for the dog. So far the ball is still complete by chewing several days. I have to say it is perfect size for the big dog. The ball is light and also has a changeable light and models.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on May 18, 2026
★★★★★ 5
For medium
Color: light blue
So far this ball is holding up. Others I have purchased have fallen apart. I highly recommend if your dog is an aggressive chewer
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on March 21, 2026
★★★★★ 5
Well made dog toy
Color: Blue
The snoops are great for our active labrador. He is a very aggressive chewer, and so far, has not destroyed a snoop yet. He has mulitples. They are a great size for filling with treats or kibble and they keep him engaged in the activity. He even likes to carry them when he does his zoomies sometimes. They are lightweight and sturdy, and the material is nice and flexible. Great toy / puzzle ball to have around for your pup!
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Reviewed in the United States on June 9, 2026
★★★★★ 5
Great for mental stimulation. Durable for my chewers!
Color: Purple Lil Snoop, Color: Purple Lil Snoop
Love these! Quality material, safe for dogs — I make my dogs home made freezer treats and fill these up with it, and serve. Keeps them busy for hours. It’s also fun for them to roll it around to get regular treats out of. Toy + treats = a very happy pup. This size I got for my puppy. The larger ones I use for my adult dogs. Super cute too, and silent! I have Mini Aussies, so it’s great mental stimulation for them. Tires them out.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on April 7, 2026
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