To Be Honest...
by Dom Thurbon

To Be Honest... <br><i><small> by Dom Thurbon </i> </small>In a world that desperately needs more honesty, we're drowning in lies and misinformation. In the 2024 US Presidential election, fact checking found just 3% of Donald Trump's claims were "true" and only 12% of Kamala Harris's. In Australia, testing found only four out of twenty sunscreens advertised as SPF50+ met the rating on the label. In the UK, Builder. ai, a company that raised nearly a billion dollars, collapsed after it emerged its "AI tool"

In a world that desperately needs more honesty, we're drowning in lies and misinformation.

In the 2024 US Presidential election, fact-checking found just 3% of Donald Trump's claims were "true" and only 12% of Kamala Harris's. In Australia, testing found only four out of twenty sunscreens advertised as SPF50+ met the rating on the label. In the UK, Builder.ai, a company that raised nearly a billion dollars, collapsed after it emerged its "AI tool" was really 800 engineers in India pretending to be AI.

From well-meaning mistakes to deliberate disinformation and propaganda, Dom Thurbon takes the reader on a rollercoaster ride through jaw-dropping untruths, lies and misinformation. Across insightful, surprising and funny case studies - from F1 pit crews to runaway trains, corporate boardrooms to doomed aircraft flight decks, operating theatres to Bollywood studios - the interviews, stories and data in this inspiring and entertaining book show the transformative power of making truth happen... and will forever change how you think, act and lead.

Dom Thurbon is a seasoned senior executive, successful entrepreneur, researcher, writer and internationally sought-after speaker and facilitator. He has authored and researched bestsellers published in over 15 countries on subjects as diverse as generational and behavioural change, business strategy, purpose-driven leadership, the future of work and education, and disruption.

“Deeply researched, wickedly witty and occasionally provocative ... essential reading for leaders in a post-truth world.” Tracey Spicer, Walkley award–winning journalist and author

“We lie to be polite, to sell, to survive – it’s a daily tax on progress. To Be Honest... reveals truth as more than virtue; it’s our most undervalued strategy. Dom Thurbon delivers a masterclass in why honesty is the ultimate catalyst for change. Your ‘aha’ moment awaits!”
Dr Matthew Bell, CEO, Anthesis Group