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Description
Predictive MarketingUnlock the true potential of your marketing strategy with 'Predictive Marketing', a comprehensive guide that emphasizes the power of predictive analytics for all businesses. This essential primer provides a step by step approach to transforming your marketing from traditional methodologies to a data driven, personalized experience. With 272 pages of insights and strategies, you'll learn to leverage machine learning technologies to enhance customer
Unlock the true potential of your marketing strategy with 'Predictive Marketing', a comprehensive guide that emphasizes the power of predictive analytics for all businesses. This essential primer provides a step-by-step approach to transforming your marketing from traditional methodologies to a data-driven, personalized experience. With 272 pages of insights and strategies, you'll learn to leverage machine learning technologies to enhance customer engagement, improve acquisition rates, and effectively re-engage lapsed customers.Understand the evolving landscape of marketing, where one-size-fits-all approaches give way to tailored, real-time interactions. This book guides organizations of all sizes through the implementation of predictive analytics, simplifying complex concepts into actionable plans.
Whether you're a small business or part of a larger corporation, ‘Predictive Marketing’ offers practical tips to elevate your marketing campaigns. It’s time to shift towards a more strategic approach that emphasizes customer experience through intelligent data use. This is not just a book of theories—it's a practical roadmap to modern marketing success!
Enjoy free shipping on your order with a delivery time of up to 6 weeks. Please note that orders cannot be canceled once placed. Invest in your marketing success today by embracing predictive analytics for a richer, more customized customer experience.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119037361
Year: 2015
Publisher: John Wiley & Sons Inc (US)
Pages: 272
Description:
Make personalized marketing a reality with this practical guide
to predictive analytics
Predictive Marketing is a predictive analytics primer for
organizations large and small, offering practical tips and
actionable strategies for implementing more personalized marketing
immediately. The marketing paradigm is changing, and this book
provides a blueprint for navigating the transition from creative-
to data-driven marketing, from one-size-fits-all to one-on-one, and
from marketing campaigns to real-time customer experiences. You'll
learn how to use machine-learning technologies to improve customer
acquisition and customer growth, and how to identify and re-engage
at-risk or lapsed customers by implementing an easy, automated
approach to predictive analytics. Much more than just theory and
testament to the power of personalized marketing, this book focuses
on action, helping you understand and actually begin using this
revolutionary approach to the customer experience.
Predictive analytics can finally make personalized marketing a
reality. For the first time, predictive marketing is accessible to
all marketers, not just those at large corporations ? in
fact, many smaller organizations are leapfrogging their larger
counterparts with innovative programs. This book shows you how to
bring predictive analytics to your organization, with actionable
guidance that get you started today.
Implement predictive marketing at any size organization
Deliver a more personalized marketing experience
Automate predictive analytics with machine learning
technology
Base marketing decisions on conc
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4.2 ★★★★★
Based on 13 reviews
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Product Reviews
★★★★★ 1
DO NOT BUY - NOT USER FRIENDLY
Color: White
This mop has the worst design and cheaply made. I do not recommend buying it.
Cons: the cord is too short; there is no place on the mop to wind up the cord when you put it away. The cord just flops all over the floor. HOW CHEAP IS IT NOT TO PUT HOOKS ON IT SO THE CORD CAN BE WOUND UP? The mop does not stand on its own. It goes straight to the floor no matter what position you put it in it will not hold an upright position. It lays in the floor. The water compartment does not come off the mop. You have to pick the whole mop up and hold it under the faucet to fill. Or lay it on the floor and get a glass of water to fill. Makes a mess. One more big gripe - THERE ARE NO SETTINGS OTHER THAN ON /OFF AND THOSE BUTTONS ARE WERID. There is no high, med, OR low setting. Lastly the mop pad in the photos was not the one it came with. It had one very thin like disposable one. PROS- NONE. I RETURNED IT .
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Reviewed in the United States on April 20, 2026
★★★★★ 5
5 month review- still a favorite!
Color: White, Color: White
I purchased this steam mop 5 months ago and it is still one of my favorite purchases. I have used it every week 1-2 times per week and it still works great! My house has wood flooring throughout, two cats and a lot of traction. I can finally relax knowing my floors are clean and sanitized! It heats up very quickly and the cord is long enough to do large sections of floor at a time. I highly recommend this purchase! Especially if you have pets or kids.
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Reviewed in the United States on April 4, 2026
★★★★★ 3
I spent the $20 I saved on stuff to make this thing functional-ish
Color: White
The only reason this is getting three stars is because I do like the ability to shut off the steam and also it puts out the perfect amount of water and cleans well. For the bad, the design is terrible in four important ways as mentioned in other reviews (which I wish I had read before purchase so my fault). 1. This thing will not stand in its own unless in a very particular position and even then a slight gust of wind sends it toppling. 2. The one hook cord storage has to be the stupidest design I have ever seen. I did buy a command hook so I could wind the cord so that takes care of that issue (other than no notch to secure the plug to the cord). 3. The cord is not long enough but again I remedied this with a 6ft extension cord though I’m sure this is probably not recommended somewhere in the instructions so I take my own risk. 4. I did not like the pad included but have a ton from my old Shark steam mop (RIP) and they work well enough with this mop so it’s not completely useless. I would not recommend this mop to anyone. It is a bit cheaper than the Shark mop I was looking to replace but wish I wouldn’t have let my cheap side win and it’s spent the extra $20 to get a mop I know I like.
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Reviewed in the United States on August 18, 2025
★★★★★ 5
steam mop
Color: White
Great steam mop, light and easy to use.
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Reviewed in the United States on June 6, 2026
★★★★★ 5
Quality Knives At A Bargain Price
Size: Steel King 15Pcs 10.4"×7"×15.4"
I have had these knives for almost 18 months now and they have held up great Edge retention is fantastic, and as long as you treat them right and don't leave dried tomato sauce on them for 5 days, no rust to speak of or even any discoloring! The build is fantastic and they are well balanced. I still can't believe I got this set for the price I did.
I have a collection of pocket knives, I own Japanese wet stones to sharpen and understand what 8cr13mov, s30V and 14c28n is in knife production. (It's metal alloys BTW.) Having said that, I was a bit picky in finding a knife set that was quality built, had good steel and didn't cost $800.
I honestly don't know how they are producing this set and not losing their shirts. Full tang design (One piece of steel from tip through the handle to the butt), and has nice glass fiber reinforced polymer handle material. I can't find any reference to this set in particular for what steel is used, but based on using various steel through the years I have a pretty good idea what this probably is. (BTW, I hate to break to you. At this price, it's absolutely NOT German steel...and that's okay anyway.)
Brodark references Japanese VG10 steel with their other stand alone chef knives. It is common in the Chinese knife industry to copy an alloy alloy and call it by it's original name. It's NOT Japanese steel. What is commonly referred to as VG10 is 10cr15mov or 8cr15mov. Both are fine steel to use for a "general purpose" knife and perform similar to Japanese VG10, or even US made 440c stainless...perhaps even a little better than 440c.
The steel in these knives is pretty dang hard, which makes me think it is 10cr15mov. The 10 is the Chromium content in the alloy. More chromium, more hard, more hard ='s more brittle. There is a balance of how hard without being brittle. Some knife makers use super hard steel to get a wicked sharp edge that holds for a while...buuuut then after a year of use you see all the chips along the edge or perhaps even a tip has snapped off. That's hard, brittle steel. You can't fix chips unless you grind them down and create a totally new edge on the knife and start over.
These Brodark knives find a nice balance of hardness for edge retention but enough give to not chip or break off under general use. Like I said, almost 1.5 years of use and no chips, bends, or scratches.
I still can't believe I paid around $50 for them. Incredible.
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Reviewed in the United States on October 7, 2024