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Description
Greener MarketingDiscover the essential read for anyone looking to deepen their understanding of sustainable marketing with **Green Marketing Manifesto Revisited**. This authoritative guide is a timely sequel to the critically acclaimed bestseller, **Green Marketing Manifesto** (2007) by John Grant. As climate change captivates public discourse, this 2020 edition delves into the urgent need for companies to embrace genuine sustainability rather than greenwashing.
Discover the essential read for anyone looking to deepen their understanding of sustainable marketing with **Green Marketing Manifesto Revisited**. This authoritative guide is a timely sequel to the critically acclaimed bestseller, **Green Marketing Manifesto** (2007) by John Grant. As climate change captivates public discourse, this 2020 edition delves into the urgent need for companies to embrace genuine sustainability rather than greenwashing. Designed for marketers, business leaders, and eco-conscious consumers alike, it uncovers the principles behind effective sustainable branding and marketing strategies.This comprehensive book features 272 pages of insightful case studies and the latest trends in sustainability. You'll explore crucial concepts such as eco-labeling, transparency, the circular economy, and sustainability-driven finance. Understand how brands like Unilever pioneer ambitious environmental goals while achieving market leadership. Learn how innovations like electric vehicles and plant-based products are defining the future of consumer goods, all while driving the movement towards a green recovery.
Filled with cutting-edge insights, this book emphasizes the dual importance of understanding sustainability and recognizing its impacts on consumers. With fast-tracked knowledge necessary for driving authentic engagement, this guide serves as a roadmap for marketers and businesses aiming to promote genuine sustainable practices. Ideal for professionals committed to making a positive impact, it provides the tools required to navigate today's eco-conscious marketplace.
Condition: BRAND NEW
ISBN: 9781119689119
Year: 2020
Publisher: John Wiley & Sons (UK)
**Delivery Information**: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781119689119
Year: 2020
Publisher: John Wiley & Sons (UK)
Pages: 272
Description:
***BUSINESS BOOK AWARDS - FINALIST 2021***This timely book is a sequel to John Grant™s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).
Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow's superbrands (Impossible, TESLA...).
This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book take
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4.0 ★★★★★
Based on 16 reviews
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Product Reviews
★★★★★ 5
Amazingly great product!
Color: Grilled color
I’m not just saying this, ok, this is not hyperbole: this is THE best nylon bone for chewing that I have ever purchased. And you get TWO of them for relatively less expensive than most chew toys give you one! I have 2 golden retrievers, and if you know goldens, you know that they are some of the most relentless and powerful chewers around. So I can’t give them almost any toy other than rubber stuff or it will be destroyed in a period of time that doesn’t make it worth it. One of them even figured out how to destroy a supposedly indestructible toy made out of kevlar! She was able to get into it through the seam, which is not kevlar ha ha. Anyway, I digress; I never even considered nylon chews because they suck! Usually. Usually my dogs in the past have lost interest with them in less than a day. I took a chance on these mainly because of the novel shapes, the fact that they give you two, and the low price. Both my goldens LOVE these! Not just for one day, but going on weeks now! I don’t know if it’s the flavor or what, but I will see them gnawing on one of them at some point every day. And they CAN’T destroy them (I knew nylon was good for that, but it was the “who cares” attitude of my previous dogs toward nylon that kept me away). Both the “ribs” and “steak” (quite clever) are a bit worn on the edges now, but they look like they will be around for years. You can’t go wrong with this product (unless for some reason your dog does not like the flavor, but the flavor seems to be what draws my dogs to them). I highly recommend this (these) as the most cost-effective chew toy I’ve ever purchased.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on November 1, 2025
★★★★★ 4
Great for larger dogs
Color: Grilled color
I think they were heavy duty and durable, but they were too heavy for my dog. The seller was excellent though!
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Reviewed in the United States on May 31, 2026
★★★★★ 5
Dog chew toys
Color: Grilled color
Smaller than expected but dogs liked it.
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Reviewed in the United States on May 28, 2026
★★★★★ 3
It ok but a bit small for my golden and I have to supervise him.
Color: Grilled color
I don't recommend. Too big for my small dog. Too small for my big dog. They have similar bones but these just seem odd. ** WELL actually after some time they both will chew on them, especially my golden. Do be careful watch the dog while chewing. My home health care aid thought they were real. they are holding up well.
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Reviewed in the United States on December 31, 2025
★★★★★ 5
Finally a chew toy my aggressive chewer can’t destroy
Color: Grilled color
I’ve gone through countless “indestructible” dog toys that lasted maybe a day—sometimes only minutes. My dog is an aggressive chewer and treats most toys like a personal challenge. These Fuufome chew toys are the real deal.
Right out of the box, you can tell they’re made from tough, high-quality nylon. My dog went to work on them immediately, and days later there’s barely any noticeable wear. No chunks missing, no sharp edges, and no mess on the floor. That alone puts these way above most toys I’ve tried.
I also love that they actually keep my dog busy. Instead of getting bored and looking for something else to chew (like furniture), she’ll settle in and happily gnaw on these for a long time. It’s been great for mental stimulation and for redirecting destructive chewing.
The fact that you get two durable toys in the pack is a bonus, and they’ve held up exactly as advertised. If you have a large breed or an aggressive chewer and you’re tired of wasting money on toys that don’t last, these are absolutely worth it.
Highly recommend—this is one of the few chew toys that has truly lived up to the “indestructible” claim. 🐶💪
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Reviewed in the United States on January 2, 2026
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