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Description
The Sea We Swim InExplore the transformative insights in 'The Sea We Swim In', a groundbreaking book by Frank Rose. This compelling narrative delves into the essential role that storytelling plays in shaping our understanding of the world. With the power of narrative often overlooked by psychologists, marketers, and economists, Rose crafts a persuasive argument: stories are not just entertainment but pivotal tools for persuasion and influence. This 256 page book
Explore the transformative insights in 'The Sea We Swim In', a groundbreaking book by Frank Rose. This compelling narrative delves into the essential role that storytelling plays in shaping our understanding of the world. With the power of narrative often overlooked by psychologists, marketers, and economists, Rose crafts a persuasive argument: stories are not just entertainment but pivotal tools for persuasion and influence. This 256-page book provides an essential guide for anyone wishing to harness the art of storytelling, whether for personal development or professional growth.In today's participatory media landscape, understanding stories is crucial. Rose reveals how effective storytelling can change perceptions, impact decision-making, and foster engagement. Dive deep into techniques used by leading brands like Warby Parker and Mailchimp, which leverage narrative to connect with their audiences and build loyal fan bases. Uncover how to craft your own narratives to engage and inspire, boosting your influence in both professional and personal arenas.
Whether you're an aspiring storyteller, a marketer, or simply someone who appreciates the power of a good story, 'The Sea We Swim In' is an indispensable read. It's time to discover how viewing our lives through the lens of narrative can reshape our thinking and interactions.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be canceled. Condition: BRAND NEW. ISBN: 9781324003137. Year: 2021. Publisher: W W Norton & Company.
Note: Shipping for this item is free. Please allow up to 6 weeks for delivery. Once your order is placed, it cannot be cancelled.
Condition: BRAND NEW
ISBN: 9781324003137
Year: 2021
Publisher: W W Norton & Company
Pages: 256
Description:
In The Sea We Swim In, Frank Rose leads us to a new understanding of stories and their role in our lives. For decades, experts from many fields?psychologists, economists, advertising and marketing executives?failed to register the power of narrative. Scientists thought stories were frivolous. Economists were knee-deep in theory. Marketers just wanted to cut to the sales pitch. Yet stories, not reasoning, are the key to persuasion.
Whether we're aware of it or not, stories determine how we view the world and our place in it. That means the tools of professional storytellers?character, world, detail, voice?can unlock a way of thinking that's ideal for an age in which we don't passively consume media but actively participate in it. Building on insights from cognitive psychology and neuroscience, Rose shows us how to see the world in narrative terms, not as a thesis to be argued or a pitch to be made but as a story to be told.
Leading brands and top entertainment professionals already understand the vast potential of storytelling. From Warby Parker to Mailchimp to The Walking Dead, Rose explains how they use stories to establish their identity and turn ordinary people into fans?and how you can do the same.
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4.7 ★★★★★
Based on 26 reviews
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Product Reviews
★★★★★ 5
My Pittie loves it
Style: Lobster, Size: One Size
Very well made. Both my dogs were so intruiged by the movement, it wore off quickly but they still get into it from time to time (they have tons of other toys to distract them). my 100 lb Pitt mix was the only one who had a big enough mouth to really get it to work on his own but that didn't stop my 35 lb shar pei mix from chasing him around and trying to grab the tail! It has held up surprisingly well... Have had it for over six months and while it's nasty as heck from slobber it is in one piece.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on July 1, 2023
★★★★★ 1
So Disappointed
Style: Squirrel, Size: One Size, Style: Squirrel, Size: One Size
I purchased this godog interactive toy for my 6-month-old puppies for Christmas. The tail didn't move when I removed it from the package but they were so intrigued by the squeaker I gave it to them anyway. The toy didn't even last for a half hour before they had ripped the tail open and were scattering stuffing everywhere. The same thing happened with the leg of the chicken, the tail of the lobster and the wing of the duck. They were all poor quality and couldn't withstand normal puppy play. Additionally, the tip of the squeaker came off and my little dog swallowed it!
I have a godog Llama that survived 2 years with a red-tick coon hound who could chew her way through a wall. The pups have been playing with it since they came home four months ago. It's a bit raggedy and the squeaker honks now, but it's still intact and keeps them entertained. That's the same quality I expected when I ordered these toys. That is why I'm so disappointed.
Sadly, the $5 toys i purchased are still in one piece and still being played and snuggled with.
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 5, 2024
★★★★★ 3
Pretty Cool, But Weak
Style: Lobster, Size: One Size
Supper cute but only lasted a day till my dog ripped him apart
WAS THIS REVIEW HELPFUL?YesReportShare
Reviewed in the United States on January 7, 2026
★★★★★ 4
Was so hopeful!
Style: Lobster, Size: One Size, Style: Lobster, Size: One Size
My dog Dax is like a big German Shepherd trapped in a little Chawinnie. he’s only one and loves to chew on stuffed toys like this. I was excited to try this brand out because it looked very promising. Unfortunately only lasted a little over 48 hours and he was able to gutt it out & rip off the eyes. He really loved it though, it has a different sounding squeaker and when he bit it the tail would flop up/down, I also like that the squeaker part was right in the middle which made it hard for him to get to it since his mouth is small.. despite that he was still able too. The size was perfect for him though so I’ll probably sew it up and give ir back to him then order another one. Giving 4 stars because it’s well made can’t help that my dogs ferocious!
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Reviewed in the United States on January 3, 2025
★★★★★ 5
My fur baby loves this toy.
Style: Lobster, Size: One Size
This toy works for my fur baby because she is a small Shih Tzu and not a rough chewer. It has lasted and has proved durable for her but may not be appropriate for an aggressive chewer or for a large fur baby. Because it is made of soft cloth I would not recommend for teething. Otherwise, I found this toy to be reasonably priced and one my fur baby loves to play with.
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Reviewed in the United States on May 21, 2024
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