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Description
Marketing Strategy, 2eCondition: BRAND NEW ISBN: 9781352011463 Year: 2021 Publisher: Bloomsbury Description: Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing
Condition: BRAND NEWISBN: 9781352011463
Year: 2021
Publisher: Bloomsbury
Description:
Marketing Strategy offers a unique and dynamic approach based on four underlying principles that underpin marketing today- All customers differ; All customers change; All competitors react; and All resources are limited. The structured framework of this acclaimed textbook allows marketers to develop effective and flexible strategies to deal with diverse marketing problems under varying circumstances. Uniquely integrating marketing analytics and data driven techniques with fundamental strategic pillars the book exemplifies a contemporary, evidence-based approach. This base toolkit will support students' decision-making processes and equip them for a world driven by big data. The second edition builds on the first's successful core foundation, with additional pedagogy and key updates.
Research-based, action-oriented, and authored by world-leading experts, Marketing Strategy is the ideal resource for advanced undergraduate, MBA, and EMBA students of marketing, and executives looking to bring a more systematic approach to corporate marketing strategies.
New to this Edition-
- Revised and updated throughout to reflect new research and industry developments, including expanded coverage of digital marketing, influencer marketing and social media strategies
- Enhanced pedagogy including new Worked Examples of Data Analytics Techniques and unsolved Analytics Driven Case Exercises, to offer students hands-on practice of data manipulation as well as classroom activities to stimulate peer-to-peer discussion
- Expanded range of examples to cover over 250 diverse companies from 25 countries and most industry seg
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★★★★★ 5
Great filter
Always as expected, purchased multiple times!
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Reviewed in the United States on May 11, 2026
★★★★★ 5
Good fit
Good fit
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Reviewed in the United States on April 12, 2026
★★★★★ 5
Looks exactly like the original car filter, but for a lot less than from the car dealership
Looks as good as the OEM filter and at a better price than at the car dealership. Hopefully it should do the filtering job.
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Reviewed in the United States on April 26, 2026
★★★★★ 5
Fits 2017 and 2018 Honda CRV 1.5l
Easy and perfect fit for 2017 and 2018 Honda CRV with 1.5l engines. You need a Phillips screwdriver to remove the 4 screws holding the airbox. After that you just remove the old one and put the new one in the same orientation and put the screws back on. Helps the engine breathe which can result in slightly more power and mpg. I recommend changing every few years.
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Reviewed in the United States on August 8, 2025
★★★★★ 4
Looks identical to the OEM
Changed this filter in a matter of 3 -4 minutes. The fit and feel seems identical to the Honda OEM filter---feels just as heavy and fit exactly. For $10 it's a bargain. I drove about 20 miles after installing, also with no problems. 4 stars because I want to give a long term report...
I will report a few months from now to advise how it held up under North East conditions.
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Reviewed in the United States on September 11, 2023