Who the Hell is Müller-Brockmann?

Who the Hell is Müller-Brockmann?Condition: BRAND NEW ISBN: 9783721210071 Year: 2022 Publisher: bnb media gmbh, Zurich Description: How can typesetting or a grid have such a strong and long time impact on a global community and emotionalize it to such a degree? Which stories are hiding behind the success and failure of a design manifesto? How can cultural exchange bring new value to the field of graphic design? At the end of the day, is the contemporary scene still truly innovative

Condition: BRAND NEW
ISBN: 9783721210071
Year: 2022
Publisher: bnb media gmbh, Zurich


Description:
How can typesetting or a grid have such a strong and long-time impact on a global community and emotionalize it to such a degree? Which stories are hiding behind the success and failure of a design manifesto? How can cultural exchange bring new value to the field of graphic design? At the end of the day, is the contemporary scene still truly innovative or simply basking in past glories?






The concept of this one-week long artistic research project which raised these and many other related questions, was to hold conversations to discuss discuss anecdotes, stories, scandals and jealousies with typographers, graphic designers, artists, curators, and writers in a project space. Each guest was also asked to bring a design artefact that represents the diverse interactions of Swiss typography with the international design scene, all of which are presented in this volume. This builds a bridge between the typographic traditions and practices of the two countries, celebrating dialog and collaboration without ignoring divergence and conflicts.