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Description
The Influencer IndustryCondition: BRAND NEW ISBN: 9780691255156 Year: 2023 Publisher: Princeton University Press Description: A critical history of the social media influencers rise to global prominence Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great
Condition: BRAND NEWISBN: 9780691255156
Year: 2023
Publisher: Princeton University Press
Description:
A critical history of the social media influencer’s rise to global prominence
Before there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. The Influencer Industry tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and the way we relate to ourselves and each other.
Drawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors—and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs.
The Influencer Industry reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as 'real' are merely those who have learned to exploit the industry’s ever-shifting constructions of authenticity.
'A penetrating, well-considered look behind the polished scenes of the influencer industry.' — Kirkus
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★★★★★ 5
Dog chews nylon bones
Size: Large (Pack of 3), Color: Varies, Pattern Name: clean tuff
My French bulldogs love 💕 these unfortunately small pieces come off and get caught in their throats the fore I will not purchase any in the future thank you
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Weird to humans, amazing to dogs!
Size: Large (Pack of 3), Color: Orange, Green & Yellow, Pattern Name: Dog
I find these expensive and weird, and yet I'm not the one chewing them and both of my dogs disagree. They feel they are amazing and tasty! They love to chew on these, and chew, and chew. Who am I to argue?
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Reviewed in the United States on April 24, 2026
★★★★★ 3
Defective cracked
Size: Large (Pack of 3), Color: Orange, Green & Yellow, Pattern Name: Dog
The stuff inside was cracked. It took my dog a few minutes to get it out.
I bought these from other stores in person and didn't have any problem. It must be from shipping and handling.
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Reviewed in the United States on May 21, 2026
★★★★★ 5
Dogs enjoy the treat on inside
Size: Medium (Pack of 3), Color: Orange, Green & Yellow, Pattern Name: Dog
My dogs love these. Better than chewing on rawhide
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Reviewed in the United States on June 8, 2026
★★★★★ 5
Super durable. Our dogs love them.
Size: Small (Pack of 1), Product Packaging: Standard Packaging
I 100% love Kong’s rubber toys for pets. They are SUPER durable! The only toys we can get that the 3 dogs can’t destroy or digest..
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Reviewed in the United States on June 2, 2026
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