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Description
Marketing Mistakes and SuccessesDiscover the secrets to effective marketing with 'Marketing Mistakes and Successes,' the ultimate casebook for marketers and business students. This best selling resource, now in its 12th edition, is designed for those looking to gain real world insights into marketing strategies and practices. With a clear focus on analyzing the triumphs and pitfalls of famous brands, this comprehensive book showcases engaging case studies that highlight key
Discover the secrets to effective marketing with 'Marketing Mistakes and Successes,' the ultimate casebook for marketers and business students. This best-selling resource, now in its 12th edition, is designed for those looking to gain real-world insights into marketing strategies and practices. With a clear focus on analyzing the triumphs and pitfalls of famous brands, this comprehensive book showcases engaging case studies that highlight key marketing mistakes and celebrated successes.Packed with insider tips and actionable advice, each scenario provides an in-depth exploration of critical marketing decisions that shaped industry leaders. Ideal for undergraduate and graduate courses, 'Marketing Mistakes and Successes' serves as either a core text or a valuable supplementary resource in subjects ranging from introduction to marketing to strategic marketing management. As you dive into the rich content of 416 pages, you'll learn how to avoid common marketing pitfalls and leverage successful strategies to enhance your business or academic understanding.
Don’t miss the chance to improve your marketing knowledge with this essential book, perfect for students, professionals, and anyone passionate about effective marketing strategies. Visit customselect.wiley.com now to customize your learning experience and unlock the effective application of marketing principles!
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4.5 ★★★★★
Based on 21 reviews
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Product Reviews
★★★★★ 5
delightful read
Format: Kindle
What a delightful read. The characters are awesome, the plot was so good, I loved it. I was intrigued and it kept me wanting more. Told in multiple pov, the book sucks you in and doesn’t let go. I cannot wait to read the next book.
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Reviewed in the United States on January 30, 2025
★★★★★ 4
not bad
Format: Kindle
I loved the plot of this book. The characters just didn’t have a lot of depth. The connections and “love” just weren’t communicated very well in the writing. The author didn’t write the sweet psycho trope very well at all either. Lachlan was just a mess of a character.
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Reviewed in the United States on November 17, 2023
★★★★★ 5
A Beta Worth Rooting For
Format: Kindle
In Spare, Violet Fox flips the omegaverse on its head, giving us a Beta heroine determined to make her mark. Joining the Beta Trials to support her sick father, she's thrown into a pack that doesn't want her, especially the possessive Alphas.
But here's the twist: their sweet Omega turns out to be her scent match. Cue the angst, forbidden tension, and a slow-burn romance that will make your heart ache in the best way.
Violet Fox delivers an emotional, refreshing take on the genre, proving Betas aren't "spares." They're stars.
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Reviewed in the United States on January 10, 2025
★★★★★ 5
Beta, Alpha, Omega oh my!
Format: Kindle
Omegas are precious and given to Alphas & their packs... but the Betas want in too. To this end, the Beta government is rolling out its trial of assigning a Beta to each Alpha-Omega pack. But forcing a Beta into a pack where they are not wanted will not end well... Of course, no one expected the Omega to fall for the assigned Beta. Great read and cliffhanger
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Reviewed in the United States on February 15, 2025
★★★★★ 3
A familiar story, just with…..less.
Format: Kindle
So, as other reviewers make clear, this is very similar to Pack Darling and The Beta. It’s much closer aligned with The Beta, in plot and maybe more like Pack Darling with characters.
That being said, I don’t hate this…..but it wasn’t great either. It’s both books mentioned but just….less. Less angst, less emotion, less feeling. The plot feels very half fleshed out, and the “bad guy” feels underwhelming. I didn’t really feel any real emotions from and of the male leads, except maybe Oliver. The others fell sorta flat for me. And Mika makes herself out to be this big bad ass straight outta training and then we never see it from here again with the one fitting room incident as the exception.
SPOILER:
The whole, “Oh, I’m actually probably an Omega, but I don’t wanna be but I do actually wanna be but no one can ever know my secret that I do nothing to hide “ thing fell so flat. She never commutes to believing she was secretly an omega, but also mentions her “secret” a lot. It just felt so manufactured.
I’m intrigued enough to read part 2 and see how the author closes everything out, but this is not one I’ll recommend or ever come back to.
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Reviewed in the United States on February 13, 2024
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