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Description
Integrated Marketing Communication eBookCondition: BRAND NEW ISBN: 9780190313944 Year: 2019 Publisher: Oxford University Press ANZ Description: Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real world application with relevant
Condition: BRAND NEWISBN: 9780190313944
Year: 2019
Publisher: Oxford University Press ANZ
Description:
Integrated Marketing Communication: A Balanced Approach is your guide to integrated marketing communication (IMC), introducing you to the principles that underpin its practice. This text considers the different theories of how IMC works, taking the empirical evidence available into account, and illustrating its real-world application with relevant industry examples. With expert commentary supported by contemporary case studies, this text explores communication theory, strategy and planning, and develops your understanding of consumer behaviour. Equipped with this knowledge, you will learn how you can balance IMC strategies with marketing needs in order to change attitudes and reinforce behaviours in customers. KEY FEATURESCritically reviews the theoretical base of IMC, with an exploration of both salience and persuasion (Strong and Weak) theories of advertisingFocuses on the application of IMC theory to a broader marketing approachRevision questions encourage reflective learning and further develop understandingPractitioner profiles provide career and industry insightsCase studies and ‘IMC in Action’ boxes provide real-world examplesSuggested readings and key terms throughout support further learning.
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4.8 ★★★★★
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Product Reviews
★★★★★ 5
Perfect fit, Easy install, Better than taking it to a dealer.
This filter fits perfectly and easily. Unlike the dealer-installed filter (which I assume was an OEM filter but maybe not), it has arrows that indicate which side and orientation should be facing outward. The dealer-installed one does not have this and, as you can see from the photo, it was installed incorrectly. It should not be folded in on the sides. The old filter in the photo is after about 20K miles if that is a useful reference for you.
Also, if you watch any YouTube videos, you will see a reference to releasing a plunger as the first step in releasing the glovebox door. For my 2018 Honda Accord Touring, there was no plunger, and that was confusing to me. If you don't see one, just go to the next step -- squeezing in the top, back corners of the glove box to fold it down. After that, everything goes like in the videos.
Getting back to this filter -- it seems like it's better quality than the dealer-installed one. Shipping was fast. I would buy it again but, because this only takes a couple of minutes, next time I would do both the cabin and engine air filter at the same time so you might save a little money buying the combo set. Again, a very easy install and you don't risk having a dealer doing it incorrectly.
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Reviewed in the United States on September 13, 2025
★★★★★ 5
Perfect fit
This fit perfectly into my cabin air filter slot. Save me a lot of money, getting it off here as the mechanics went to charge so much more money just to slip this filter into your car. Anyone can do it so don’t hesitate to do your own cabin filter exchange and save yourself big bucks.
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Reviewed in the United States on January 1, 2026
★★★★★ 4
Nice product
It’s good
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Reviewed in the United States on May 19, 2026
★★★★★ 5
It was a good fit
It was a good quality
Thanks
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Reviewed in the United States on April 13, 2026
★★★★★ 5
DIY forget the dealer
DIY value
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Reviewed in the United States on March 25, 2026